Chelsea Piers · 4 days ago
Marketing Manager, Lifecycle Marketing
New York, NY
Full-time
Hybrid
Mid, Senior Level
4+ years expChelsea Piers is seeking a Marketing Manager to support the Lifecycle Marketing team in driving customer engagement, retention, and lifetime value across its three markets. The role involves executing lifecycle and CRM initiatives, managing customer engagement programs, and collaborating with various teams to ensure consistent campaign execution.
ChildrenFitnessGolfSports
Responsibilities
Execute multi-channel lifecycle campaigns across email, CRM, and SMS under the direction of the Lifecycle Director
Build, monitor, and optimize CRM workflows to drive engagement, retention, and cross-sell opportunities
Own day-to-day CRM and lifecycle campaign execution across all three markets, ensuring workflows, QA, and messaging remain consistent and aligned with local needs
Execute segmentation and personalization strategies to maximize impact and relevancy for both new and returning customers
Analyze and report on CRM and email performance (open rates, retention metrics, cross-sell performance, LTV insights)
Maintain organized processes and documentation for lifecycle programs and campaign calendars
Support the planning and execution of in-venue marketing initiatives including signage, print collateral, class/camp enrollment messaging, and promotional campaigns
Partner with GMs and Operations teams to ensure in-venue touchpoints reinforce lifecycle goals and customer experience
Assist with on-site activations and customer-facing events, including setup, content capture, and measurement
Support retention- and reactivation-focused paid media efforts in partnership with Acquisition
Partner with Brand Marketing and Creative to apply Chelsea Piers’ program value propositions across lifecycle touchpoints
Manage smaller-scale content needs (photo/video requests, UGC/Influencer pulls, athlete stories) and support larger shoots when relevant
Support Ambassador and Influencer programs, ensuring content aligns with lifecycle goals
Brief Creative teams on required lifecycle assets, ensuring maps to communication goals, funnels, and customer needs
Track and report on performance of lifecycle campaigns, CRM workflows, email KPIs, and customer behavior
Identify insights and optimizations to share with the Director and cross-functional partners
Maintain lifecycle dashboards, reporting frameworks, and post-campaign recaps
Work closely with Brand and Acquisition Marketing to ensure lifecycle messaging aligns with larger campaigns and seasonal marketing moments
Collaborate with Product and Digital teams to support CRM management, automate customer flows, and enhance digital touchpoints (sign-up journeys, confirmation flows, app integration)
Serve as a key point of coordination across NY, BK, and CT—partnering with GMs and Operations teams to ensure lifecycle communications and in-venue touchpoints meet market-level needs. Assist in managing feedback loops from surveys, coaches, and operations teams to surface customer insights
Qualification
Required
4–6 years of experience in CRM/email marketing, lifecycle marketing, and/or customer engagement
Experience with CRM platforms (Zoho, Salesforce, HubSpot, or similar) and marketing automation platforms
Strong understanding of email best practices: segmentation, personalization, deliverability, A/B testing
Proficient in campaign analytics with the ability to interpret KPIs and recommend optimizations
Excellent organizational skills and ability to manage multiple initiatives simultaneously
Strong communicator who can work effectively with creative, brand, operations, and digital teams
Preferred
Experience in sports, fitness, hospitality, or community-driven organizations as a plus
Company
Chelsea Piers
The Chelsea Piers Sports & Entertainment Complex is a 28-acre sports village located between 17th & 23rd Streets along Manhattan’s Hudson River.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Adam Koogler
Chief Technology Officer
Jessica Betts Dreyfuss
First Vice President, Chief Operating Officer CP Sports
Recent News
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