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The Estée Lauder Companies Inc. · 1 hour ago

Senior Manager, Global & North America Visual Merchandising & Marketing Strategy

Blaine, MN

Full-time

Onsite

Mid, Senior Level

$90K/yr - $147K/yr

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The Global & North America Senior Manager of AVEDA Visual Merchandising & Marketing Strategy is focused on developing visual merchandising and marketing retail strategies that enhance AVEDA’s global transformation across various channels.

Cosmetics

Responsibilities

Deliver Full-Space Visual Merchandising & Marketing Strategy

Lead rollout and adoption of full AVEDA retail experience program across all brick-and-mortar channels throughout the globe, leading to incremental retail per customer transactions, new guest acquisition and artist and salon advocacy

Champion voice of the salon and artist to inform overall schematic and adjacency design on a continuous quarterly basis

Leverage sell-in and sell-through data to inform seasonal assortment layouts, varying across unique channel needs (e.g. salons vs experience center vs department stores, etc.)

Create compelling visual merchandising layouts and strategies that can fit the unique needs of haircare, skincare and bodycare retail, as well as professional services

Define and Scale Global VM/Marketing and Design Strategies

Develop global catalog of 3-Dimensional Fixtures and Styling Elements in partnership with Global Creative and Regional teams to support salon and store retail and service needs

Create high impact, easily adoptable toolkits for international partners that enable teams to execute with excellence, as well as deliver upon the North America salon and store visual merchandising and schematic needs throughout the calendar year

Bring best of external trends, competitive movement and broader retail and service-industry inspiration to inform channel marketing opportunities that differentiate Aveda from competition and excite salon and store partners

New Product Launch Channel Forecast

Leverage merchandising and adjacency strategies across global channels to support 2-year outlooks of new product launches across hair, skin and bodycare initiatives

Partner closely with category marketing teams, broader channel marketing team, distributors, international regions and commercial teams to reflect program financial potential in key forecast stages

Budget Responsibility

Maintain responsible oversight of marketing budget established for program size and priority. Partner within Channel Marketing and Finance team to ensure on-time delivery of PO’s and invoice payments

Cross-Functional Team Leadership and Collaboration

Provide leadership, motivation and ongoing partnership with international, salon, store and marketing teams across Global, North America and International resulting in strong collaboration and seamless execution

Qualification

In-channel marketingVisual merchandisingCross-functional leadershipData synthesisCreative brief developmentStrategic problem solvingCommunication skillsCollaboration skillsRelationship buildingProject management

Required

Proven in-channel marketing experience in brick-and-mortar, retail-driven and service-oriented environments, with special focus on salon businesses, prestige haircare, skincare and wellness categories

Demonstrated ability to develop human-centered marketing campaigns across a variety of channel types and formats

Experience working across international and local, regional markets to shape vision and deliver execution

Comfort leading cross-functional teams with partners ranging from creative, brand, marketing, finance and field

Outstanding strategic, problem solving and thought leadership skills

Excellent communicator, collaborator who is unafraid to take on new challenges and lead and influence teams toward delivery

Strong ability to manage timelines, define milestones and maneuver through fast-paced, nuanced environments

Capable of developing clear, high-impact creative briefs and guiding creative teams from strategy to delivery and impact

Demonstrated ability to lead projects requiring synthesis of data into actionable insights

Excellent communication, presentation, cross functional collaboration and relationship building skills are critical

Authentic Alignment with the Aveda Mission