Cognex Corporation · 2 days ago
Content Marketing Manager
Natick, MA
Full-time
Hybrid
Mid, Senior Level
$82K/yr - $177K/yr
5+ years expCognex Corporation is a leading global player in industrial machine vision, known for its commitment to innovation and an inclusive work environment. They are seeking a Global Content Marketing Manager to develop and execute a content strategy aimed at engaging technical B2B audiences through various formats and channels while measuring and optimizing effectiveness.
Industrial AutomationManufacturingSoftware
Responsibilities
Content Strategy Development: Define and implement content marketing strategies by analyzing qualitative and quantitative data inputs, including industry trends, content performance, and corporate strategy
Technical Content Creation: Craft high-quality, technically rich content, including whitepapers, webinars, case studies, and blogs that engage technical B2B audiences, by intimately understanding their jobs to be done
Cross-Functional Collaboration: Partner closely with marketing, product, and sales teams to ensure alignment with product and go-to-market initiatives. Create content that aligns with brand values, tone, and voice, and align with global demand generation teams campaigns
Content Production & Project Management: Manage the end-to-end production of multiple content projects, ensuring timely, high-quality deliverables that meet the standards of reliability and trust
SEO and Analytics: Develop and implement SEO strategies to optimize content for organic search performance. Track key metrics and adjust strategies to enhance engagement, lead generation, and conversion
Experimentation & Innovation: Continuously test new content formats and distribution methods to optimize reach and effectiveness. Propose and implement innovative content creation and optimization tactics, including AI
Lead and Inspire Teams: Manage a dynamic content strategy team with a wide range of skills, provide mentorship and guidance, develop KPIs, while recruiting top talent to enhance team capabilities
Qualification
Required
5+ years in content marketing or related roles
Strong understanding of complex and technical topics, and excellent writing, editing, and storytelling skills to create compelling and easy-to-understand content
Ability to independently develop and execute content strategies by analyzing industry trends, content performance, and corporate strategy
Proficiency in both technical and content SEO and website analytics tools (e.g., Google Analytics) to optimize and measure the impact of content
Demonstrated experience managing multiple projects from inception through completion, ensuring timely, high-quality content output
Strong ability to work cross-functionally with product, go-to-market, and engineering teams to create content that supports business objectives
Ability to mentor and guide a diverse team as the content team scales
Benefits
Health, dental, and vision insurance
401(k) retirement plan with company matching
Employer-paid disability
Family leave
Life insurance
Paid time off (including holidays)
Optional voluntary benefits
Recognition and wellness programs
Company
Cognex Corporation
For over 40 years, Cognex has been making advanced machine vision easy, paving the way for manufacturing and distribution companies to get faster, smarter, and more efficient through automation.
1001-5000 employees
H1B Sponsorship
Cognex Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (17)
2023 (23)
2022 (26)
2021 (20)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
unknown1989-07-28IPO
1982-01-01Seed
Leadership Team
Dennis Fehr
Chief Financial Officer
R
Reto Wyss
Vice President, AI Technology
Recent News
2026-01-13
2025-12-16
Company data provided by crunchbase