Cognex Corporation · 15 hours ago
Content Marketing Manager
Natick, MA
Full-time
Hybrid
Mid, Senior Level
$82K/yr - $177K/yr
5+ years expCognex Corporation is the global leader in industrial machine vision, committed to fostering an inclusive and equitable work environment. The Content Marketing Manager will create high-impact content that addresses customer objections and accelerates the sales cycle for B2B solutions in the industrial automation space.
Industrial AutomationManufacturingSoftware
Responsibilities
Develop and maintain a comprehensive suite of bottom-of-funnel (BOFU) marketing and sales enablement materials
Create and update detailed datasheets, spec sheets, solution briefs, and competitive battlecards that translate complex technical functionality into clear, customer-centric benefits
Plan, script, and manage the production of product videos, application demos, and customer testimonials/case studies that build trust and showcase quantifiable results
Develop content for and host product-focused webinars for qualified prospects, and create modular sales presentation decks
Collaborate with the broader Product Management teams to refine product positioning and messaging that resonates with our target B2B buyer personas at the decision stage
Gather competitive intelligence and market trends to inform and differentiate our product messaging, packaging these insights into actionable information for the sales team
Track content usage and performance metrics (e.g., win rates, influenced pipeline, content engagement) to assess effectiveness and continuously optimize materials based on data-driven insights
Act as the subject matter expert, fostering alignment and communication between Product Management, Engineering, Sales, and Marketing teams
Qualification
Required
Bachelor's degree in Marketing, Engineering, Communications, or a related technical discipline
5+ years of experience in product marketing or technical content development, preferably within a B2B technology or industrial automation environment
Proven ability to translate complex technical concepts into simple, compelling narratives that resonate with a technical audience and drive purchasing decisions
Exceptional written and verbal communication skills, with an acute attention to detail and a portfolio of relevant work (datasheets, case studies, videos, etc.)
Strong project management skills and the ability to manage multiple priorities in a fast-paced, dynamic environment
Benefits
Health, dental, and vision insurance
401(k) retirement plan with company matching
Employer-paid disability, family leave, and life insurance
Paid time off (including holidays)
Optional voluntary benefits
Recognition and wellness programs
Company
Cognex Corporation
For over 40 years, Cognex has been making advanced machine vision easy, paving the way for manufacturing and distribution companies to get faster, smarter, and more efficient through automation.
1001-5000 employees
H1B Sponsorship
Cognex Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (17)
2023 (23)
2022 (26)
2021 (20)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
unknown1989-07-28IPO
1982-01-01Seed
Leadership Team
Dennis Fehr
Chief Financial Officer
R
Reto Wyss
Vice President, AI Technology
Recent News
2026-01-13
2025-12-16
Company data provided by crunchbase