CLARK Material Handling Company · 7 hours ago
Marketing Content Specialist
Flower Mound, TX, USA
Full-time
Onsite
Mid LevelCLARK Material Handling Company is a global leader in the material handling and forklift industry. The Marketing Content Specialist will enhance content management and creation while ensuring effective website performance to drive the company's global presence.
ElectronicsIndustrialMachinery ManufacturingManufacturing
No H1B
Responsibilities
Manage high-quality content for the CLARK websites to help ensure consistency and engagement while strengthening the CLARK brand
Promote CLARK products within content (written, video, audio, etc.) to highlight CLARK's offerings and strengthen CLARK’s product positioning
Assist with content creation for product launches, coordinating the release of new content effectively
Conduct regular website analyses to ensure content is current, accurate, and optimized for performance and websites are functional
Collect and analyze website data, managing KPI reports within Power BI to track performance and identify improvement areas
Utilize Content Management Systems (CMS) to upload, format, and publish content, providing additional support for affiliates as needed
Collaborate with internal teams (marketing, public relations, finance, operations, etc.) to align content with overall business strategies
Maintain and adhere to the Global CI Manual, including brand and content guidelines, governance frameworks, and workflows to streamline processes
Research and write articles on industry trends, customer preferences, and competitor strategies to keep content relevant and informative
Generate content for various digital platforms, including webpages, blog articles, social media posts, and newsletters to enhance digital outreach
Repurpose existing content into different formats to maximize reach across diverse digital channels
Qualification
Required
Bachelor's Degree in Marketing, Communications, Journalism, English, or a related field (or equivalent experience)
Proven experience with a strong portfolio showcasing successful content projects and campaigns
Excellent writing and editing skills for creating compelling, error-free content across digital platforms
Experience in content strategy and management, including developing content calendars and governance frameworks
Proficiency in SEO best practices to optimize content for search engines and improve organic visibility
Understanding of digital marketing concepts, including social media marketing, email marketing, and digital advertising
Strong creative thinking and problem-solving skills to generate innovative content ideas and campaigns
Effective collaboration and communication skills to work with different teams from different regions globally
Strong organizational skills to manage multiple projects, meet deadlines, and prioritize tasks effectively
Familiarity with Content Management Systems (CMS) for content publishing and management
Proficiency in SEO and analytics tools (e.g., Google Analytics, SEMrush) to analyze website performance, track SEO metrics, and make data-driven decisions
Must be authorized to work indefinitely in the USA without any sponsorship
Preferred
Basic knowledge of graphic design tools (e.g., Adobe Photoshop, Canva) to create visual content assets is a plus
Company
CLARK Material Handling Company
CLARK Material Handling Company specializes in the manufacturing of forklift trucks, spare parts, tires, load wheels, and service supplies.
Founded in 1917
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Chuck Moratz
Chief Operating Officer
Mike Binnie
Chief Operating Officer / Chief Administrative Officer
Recent News
Company data provided by crunchbase