Via · 6 days ago
Field Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $125K/yr
4+ years expVia is a fast-growing B2B SaaS business in the supply chain and planning space, seeking a hands-on Field Marketing Manager to enhance its presence across trade shows, events, and partner marketing activities. The role involves owning the field marketing program, focusing on planning, execution, and follow-up for events across North America, while collaborating closely with sales and partners to generate pipeline and impact.
Staffing & Recruiting
Hiring Manager
Sarah MacKenzie
Responsibilities
Own end to end planning and delivery of trade shows, conferences and regional events
Manage booth strategy, design, logistics, swag and on site execution
Partner with sales on goals, staffing, messaging and pre and post event activity
Track ROI, lead quality and follow up performance
Plan and deliver joint events and co sponsored trade shows with strategic partners
Create and coordinate co marketing assets including messaging, landing pages, email and social promotion
Manage partner calendars and ensure alignment with joint GTM plans
Act as a day to day marketing contact for key partners
Identify new opportunities for joint field activity
Support partner enablement with up to date messaging and collateral
Align event messaging with broader GTM strategy
Coordinate lead management with RevOps
Support regional customer and field activity as required
Qualification
Required
4 to 7 years' experience in field marketing, event marketing, partner marketing or demand generation
Strong B2B SaaS experience, ideally within supply chain, logistics or manufacturing
Proven experience owning trade shows from planning through on site execution
Experience working with partners or alliances teams
Highly organised, detail focused and comfortable managing multiple events at once
Confident communicator who builds strong relationships internally and externally
This role requires significant travel. Expect approximately 50 percent travel, and potentially higher, as you will attend the majority of the company's trade shows and events
Atlanta is the preferred location. Candidates based anywhere in the Eastern or Central time zones will be considered, provided they are close to a major airport with easy flight access
Company
Via
Via is redefining how jobseekers find work and how employers find talent.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase