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Lucas Oil · 1 day ago

Social Media & Digital Content Specialist (On-site)

Indianapolis, IN

Full-time

Onsite

Mid Level

Lucas Oil is focused on enhancing its digital presence and brand storytelling. The Social Media & Digital Content Specialist will develop and execute content across social media platforms while managing digital ad campaigns to promote the brand and engage audiences.

AutomotiveManufacturingMechanical EngineeringOil and Gas

Responsibilities

Develop and execute a comprehensive social media content plan that is aligned with the company’s marketing strategy and objectives

Manage day-to-day publishing, community engagement, and performance tracking across all corporate social platforms, making independent decisions regarding content scheduling, tone, and engagement approach

Plan and produce creative multimedia content (photo, video, graphics, and copy) for organic and paid use

Maintain a consistent brand voice and visual identity across all digital touchpoints

Stay ahead of emerging trends, platform updates, and new technologies to ensure Lucas Oil remains innovative online

Plan, launch, and optimize paid digital and social ad campaigns (Facebook/Instagram Ads, YouTube, TikTok, Google, etc.) to support brand awareness, product launches, and promotions

Manage ad targeting and reporting in collaboration with marketing leadership

Analyze performance data and translate insights into actionable recommendations

Conceptualize and produce digital content from start to finish—including video shoots, photography, editing, and copywriting

Exercise discretion in selecting creative themes, messaging, and audience targeting strategies to effectively position the brand online

Partner with internal creative teams, agencies, and external partners to develop assets for digital and social use

Ensure all creative adheres to brand standards and contributes to an engaging user experience

Work closely with ambassadors, event partners, and sponsorship representatives to highlight key partnerships and events

Collaborate with internal marketing team to develop campaigns and creative assets that support broader marketing initiatives

Support live marketing events and activations through social coverage, content capture, and real-time engagement

Qualification

Social media strategyDigital content productionPaid digital advertisingPerformance analyticsCreative multimedia contentCommunity engagementBrand storytellingCollaboration

Required

Experience in social media management and digital content creation

Strong understanding of digital marketing strategies and analytics

Proficiency in multimedia content production (photo, video, graphics, and copy)

Ability to manage paid digital ad campaigns across various platforms (Facebook/Instagram Ads, YouTube, TikTok, Google, etc.)

Excellent communication skills and ability to maintain a consistent brand voice

Ability to analyze performance data and translate insights into actionable recommendations

Experience in collaborating with internal teams and external partners

Strong organizational skills and ability to manage multiple projects simultaneously

Preferred

Experience with community engagement and performance tracking on social platforms

Familiarity with emerging trends and technologies in digital marketing

Experience in live marketing events and activations

Company

Lucas Oil

For over 35 years, Lucas Oil Products has been raising the global standard in high-performance oils, additives, and lubricants, delivering premium solutions that power engines across industries.

Founded in 1989

Corona, California, USA

201-500 employees

https://lucasoil.com/

Funding

Current Stage

Growth Stage

Leadership Team

Forrest Lucas

Founder & CEO

Recent News

PR Newswire

Lucas Oil Launches New Hybrid Product Line, Additives Purpose-Built for All Hybrid Engines

2025-11-04

Sports Business Journal

Pacers turn local alliance with Lucas Oil into jersey patch deal

2025-07-10