GE HealthCare · 4 months ago
Chief Marketing & Strategy Officer (CMSO) – Surgery International (f/m/d)
United States
Full-time
Remote
Director/ExecutiveGE HealthCare is a leading company in the healthcare sector, seeking a Chief Marketing & Strategy Officer for their Surgery International division. This role is pivotal in shaping and executing the strategic and marketing roadmap for the Surgery business, collaborating with various teams to drive commercial success and long-term growth.
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Responsibilities
Act as a strategic advisor to the GM, co-owning the business strategy and execution roadmap
Lead development of the International Surgery strategic plan, including market segmentation, portfolio prioritization, and adjacencies
Drive mid- and long-term strategic initiatives including localization, GTM model evolution, and commercial readiness
Cross-functional efforts and preparation for monthly operating reviews, ensuring strategic alignment and performance visibility
Assess and refine GTM strategies across diverse markets, balancing direct and indirect models
Partner with Zone and LCT teams to optimize channel partner performance and coverage
Collaborate with global product teams to shape portfolio strategy based on regional needs, competitive dynamics, and clinical trends
Lead lifecycle management and integrate New Product Introductions (NPIs) into the marketing mix
Identify and evaluate opportunities for portfolio expansion into adjacent markets and technologies
Lead cross-functional efforts to localize offerings, including regulatory, manufacturing, and commercial enablement
Partner with QA, legal, and local teams to accelerate time-to-market and ensure compliance
Identify and cultivate strategic partnerships with key opinion leaders, academic institutions, innovation hubs, and third-party industry players
Support business development efforts including licensing, co-development, and strategic alliances
Lead the regional marketing function and develop a high-performing team
Develop and execute integrated marketing plans tailored to regional customer segments
Own messaging, positioning, and value proposition development for the Surgery portfolio
Elevate funnel management, forecasting accuracy, and sales enablement across the region
Drive adoption of best practices in pricing, deal structuring, and value-based selling
Maintain deep understanding of customer needs, competitive landscape, and macro trends
Translate insights into actionable strategies and commercial plays
Ensure adherence to all applicable quality, regulatory, and compliance standards
Drive continuous improvement and simplification across marketing and strategy processes
Promote a culture of integrity, transparency, and accountability
Qualification
Required
Bachelor's degree required
Significant experience in healthcare strategy, marketing, or commercial leadership
Proven track record in leading complex strategic initiatives across diverse geographies
Strong commercial mindset with experience designing, executing, and monitoring strategic plans
Demonstrated success in integrating NPIs and managing product lifecycles
Experience building and leading high-performing marketing teams, with a focus on execution, innovation, and team development
Proven ability to lead people both directly and indirectly; recognized as an excellent coach and mentor who develops talent and builds high-performing teams
Strong understanding of surgical technologies, clinical workflows, and healthcare systems
Experience with channel strategy, external partnerships, and portfolio management
Excellent analytical, communication, and leadership skills
Preferred
MBA or advanced degree preferred
Fluent in English; additional languages a plus
Company
GE HealthCare
GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.
Founded in 1892
10001+ employees
H1B Sponsorship
GE HealthCare has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2021 (1)
2020 (3)
Funding
Current Stage
Public CompanyTotal Funding
$5.52BKey Investors
Bill & Melinda Gates Foundation
2024-11-07Post Ipo Secondary· $1.17B
2024-09-12Post Ipo Secondary· $1.29B
2024-02-16Post Ipo Secondary· $1.07B
Leadership Team
Catherine Estrampes
President and CEO, US & Canada
Luiz Verzegnassi
President & CEO, Services
Recent News
2026-01-16
Medical Device Network
2026-01-16
Company data provided by crunchbase