The Estée Lauder Companies Inc. · 13 hours ago
Manager, Omnichannel Tools & Salon Digital Experience
Blaine, MN
Full-time
Onsite
Mid, Senior Level
$76K/yr - $126K/yrThe Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The Manager of Omnichannel Tools & Salon Digital Experience is responsible for ensuring seamless delivery of digital tools that enhance the salon and guest experience, driving satisfaction and retention through effective strategy and execution.
Cosmetics
Responsibilities
Develop a strategic road map and plan to develop best-in-class omnichannel data and technology capabilities that seamlessly integrates the Aveda ecosystem, focused on supporting Salon network
Evolve existing and develop new business models to drive traffic and loyalty across all channels
Lead the development and optimization of omnichannel platform, promotion and content strategies for the customer journey
Deploy strategies to markets and Affiliates around the world
Develop and evaluate key performance indicators (KPIs) for all Omnichannel Strategy programs
Track performance with monthly dashboards by market and make recommendations to drive continuous improvement and positive ROI
Foster a culture of continuous experimentation and improvement
Manage contractual agreements and relationships with agencies that support omnichannel platforms and strategies
Oversee development of global omnichannel expansion strategies and new business models (i.e. platforms, programs and processes)
Collaborate with Consumer Insights, Digital and Retail Tech teams to leverage insights to drive omnichannel strategy, relevance, content performance and marketing ROI
Provide strategic guidance, insight and knowledge about market trends, consumer attitudes, competitors and the effectiveness of marketing strategies and tactics for the Omnichannel Strategy team, senior leadership and cross-functional teams
Ongoing enhancement of A-Commerce enablement to ensure salons maximize revenue potential via e-commerce as consumer behavior continues to shift to online shopping for convenience
Leverage A-Commerce to create service communication with consumer prior to her salon visit enhancing knowledge of high touch services
Ongoing enhancement of A-Commerce to enable artists to share their knowledge with consumers seeking expert coaching and recommendations delivered via high quality content or virtual consultations or virtual high touch experiences
Strategically define the future abilities within A-Commerce to leverage Aveda Expert network to provide superior consumer experiences, and revenue opportunity for Artists (both in and out of network)
Support unique in-salon technology needs that drive customer advocacy and new product trial – ie scalp, hair, skin check
Define ideal customer and artist journey and ensure appropriate resource support model across enterprise retail tech, commercial and digital teams
Support salon booking experience tools and manage ongoing relationship with current partners
Lead annual global budget development process for the Omnchannel Tools and Salon Experience Strategy in alignment with the brand strategy
Track and adjust budget priorities as needed throughout the year to optimize ROI and meet brand NOP targets
Collaborate with North America and International partners to support adoption, funding and resource needs across priority programs
Ensure timely contracts, invoices and PO’s are executed to support vendor payments and terms
Provide leadership, motivation and ongoing partnership with commercial, digital, salon, store and marketing teams across Global, North America and International
Qualification
Required
Proven consumer marketing experience in creating Omni-channel experiences that will drive traffic across channel ecosystem via high conversion experiences that fuels loyalty and increasing lifetime value of consumer
Strategic and Visionary – with ability to redefine our future to remain highly competitive and gain share
Outstanding strategic, problem solving and thought leadership skills
Knowledge of customer metric reporting, segmentation, data analysis and response measurement
Superior data acumen, with ongoing focus to enhance our consumer profiles and enable precision marketing across funnel
Proven success leading direct communication and traffic driving programs across channels
Excellent financial, quantitative and analytical skills
Demonstrated ability to lead projects requiring synthesis of data into actionable insights
Ability to work consistently and urgently in a faced-paced environment
Highly knowledgeable about emerging digital technologies and omnichannel capabilities
Proven ability to lead, develop and motivate a team with a highly collaborative leadership style
Excellent communication, presentation, cross functional collaboration and relationship building skills are critical
Experience managing agency contracts and relationships
Authentic Alignment with the Aveda Mission
Benefits
Health insurance coverage
Wellness and family support programs
Life and disability insurance
Retirement savings plans
Paid leave programs
Education-related programs
Paid holidays and vacation time
Company
The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc.
Founded in 2007
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Alison Carla
CEO: Chief Operating Officer
Amanda Hanowitz
Manager, CEO Global Reverse Mentor Program
Recent News
2024-05-12
2024-05-02
2024-05-01
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