Zillow · 2 days ago
Principal Program Manager, Ad Strategy and Operations
United States
Full-time
Remote
Senior Level, Lead/Staff
$154K/yr - $245K/yr
5+ years expZillow is a leading real estate platform in the U.S. seeking a Principal Program Manager for their Ad Strategy and Operations team. The role involves driving the growth of Zillow Rentals' advertising business by leading cross-functional efforts to increase ad product sales, optimize product-market fit, and deliver measurable business impact.
MarketplaceOnline PortalsPropTechReal Estate
Responsibilities
Tackle complex problems to help build the most comprehensive rental marketplace in the country
Develop business and product recommendations to grow adoption of multifamily ad products, grounded in customer and business needs, market opportunities, and strategic judgment
Drive end-to-end initiatives that impact the Rentals business’s growth trajectory and strategy
Design, launch, and test experiments and pilot programs to drive inventory and revenue growth
Coordinate with cross-functional teams to establish scalable processes that support business growth
Contribute to the long-term strategy and vision for Multifamily Advertising Products and the marketplace
Build analytical frameworks to optimize strategic decisions and measure business impact
Qualification
Required
5-7 years of experience in Product Strategy or Strategy and Operations roles within technology companies or consulting firms
Excellent analytical and problem-solving skills, with experience building models, defining metrics, and synthesizing data for actionable recommendations
Experience designing and executing pilots or experiments to drive business growth or product adoption
Strong strategic judgment and intuition for market opportunities and customer needs
Exceptional cross-functional collaborator, able to align and influence across product, sales, marketing, and analytics teams
Able to thrive in ambiguity, drive clarity, and lead complex programs from concept through launch
Preferred
Experience in B2B environments preferred; familiarity with real estate, rentals, or advertising products is a plus
Benefits
Equity awards based on factors such as experience, performance and location
Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.
Company
Zillow
Zillow is an online real estate marketplace for finding and sharing information about homes, real estate, and mortgages. It is a sub-organization of Zillow Group.
5001-10000 employees
H1B Sponsorship
Zillow has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (179)
2024 (150)
2023 (171)
2022 (256)
2021 (239)
2020 (195)
Funding
Current Stage
Public CompanyTotal Funding
$96.63MKey Investors
Legg MasonPAR Capital Management
2016-08-01Post Ipo Equity
2014-04-01Post Ipo Equity
2012-12-12Post Ipo Equity· $4.13M
Leadership Team
Lloyd Frink
Co-Founder & Co-Executive Chair
Rich Barton
Co-founder and Co-Executive Chair
Recent News
2026-01-22
2026-01-19
2026-01-19
Company data provided by crunchbase