Pfizer · 3 days ago
US ELREXFIO HCP Omnichannel Marketing Senior Manager
United States - Pennsylvania - Collegeville
Full-time
Hybrid
Mid, Senior Level
$124K/yr - $201K/yr
6+ years expPfizer is a leading pharmaceutical company focused on innovative treatments for blood cancers. The US ELREXFIO Digital and Omnichannel Senior Manager will lead strategic planning and execution of marketing initiatives, optimizing brand presence across digital platforms and ensuring seamless integration of omnichannel tactics.
BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine
No H1B
Responsibilities
Lead strategy, execution, and asset development for both Pfizer and CoLab owned media channels (programmatic, SEM, endemic display, SEO, custom programs, influencer, print, EHR, HCP Accelerator, GPO, GEO)
Develop and maintain HCP segment profiles in Pfizer's GenAI platform, creating relevant messaging and materials
Oversee strategy and execution of out-of-home (OOH) sponsorships and conference drivers at congresses
Develop and deploy HQ emails in conjunction with CRM team; lead integration to new Salesforce platform
Oversee Hematology Library Program in collaboration with Adcetris team
Partner with Analytics team to ensure monthly media measurement reports deliver actionable insights and align with brand priorities
Own media and select promotional materials line items in the Digital Launch Planning Process (DLPP)
Lead Multidisciplinary Team (MDT) strategy and support message creation and testing processes
Own content updates and traffic drivers for HCP branded website
Lead updating of all live assets in alignment with label updates and ensure outdated assets are removed from market
Develop and deploy RTEs through Veeva system and partner with Sales team to drive usage; monitor and report performance using Omnichannel dashboard
Oversee logistics for ONM planning and serve as brand representative on cross-functional planning calls
Provide guidance on inventory management and printing needs; coordinate materials for Product Theaters and Congresses
Develop and ship posters and invites for product theaters; align templates with speaker decks
Qualification
Required
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
BA/BS degree required, MBA or other advanced degree highly desirable
6+ years of healthcare industry experience including pharmaceutical marketing required with BA/BS or 5+ years of relevant experience with MBA/MS
Demonstrated success in developing, executing, and measuring complex marketing programs in white space that drive performance
Demonstrated ability to work effectively with varied internal stakeholders to identify key customer insights and translate into actionable strategies
Solid business acumen and organizational skills with excellent interpersonal communication skills for a wide variety of audiences, including senior management
Strong analytical skills; detail and action oriented; creative
Self-motivated and a team player
Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
Preferred
Previous product launch and in-line US Marketing experience preferred
Oncology experience strongly preferred
Benefits
Participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary
Participate in our share based long term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
Company
Pfizer
Pfizer is a biopharmaceutical company that discovers, develops, and delivers medicines and vaccines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$38BKey Investors
Starboard Value
2025-11-21Post Ipo Debt· $6B
2024-10-07Post Ipo Equity· $1B
2023-05-16Post Ipo Debt· $31B
Leadership Team
Albert Bourla
Chief Executive Officer
Ian Read
Chief Executive Officer
Recent News
2026-01-24
Labiotech UG
2026-01-24
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