Bronson Healthcare · 1 day ago
Public Relations Manager
Kalamazoo, MI
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expBronson Healthcare is a compassionate and resilient organization seeking a Public Relations Manager who will lead strategic communications efforts. This role involves developing communication strategies, managing media relations, and overseeing corporate communications initiatives to enhance the organization's reputation and community engagement.
Health CareHospitalMedicalNon ProfitPrimary and Urgent Care
Hiring Manager
Chloe Habitz
Responsibilities
Develop and execute proactive earned media strategies that position Bronson as a leading healthcare provider and employer
Serve as primary media contact and organizational spokesperson
Build and maintain strong relationships with local, regional, and national media
Write and distribute press releases, media advisories, statements, pitches, and PSAs
Monitor news cycles and identify timely opportunities for thought leadership and coverage
Coordinate and support media interviews, including message development, spokesperson preparation, and on-site support
Plan and manage media events, press briefings, tours, and filming
Provide media training support for leaders and subject matter experts
Monitor and triage media inquiries through the department media phone and escalation processes
Track media coverage, maintain reporting logs, and share coverage results with leaders and partners
Maintain media lists, PR resources, and internal processes
Develop and distribute internal and external communications related to system initiatives, partnerships, and announcements
Support executive communications including talking points, remarks, presentations, and internal messaging
Draft content for board and executive appointments, awards, recognitions, and community involvement
Partner with digital teams on online reputation monitoring and response strategies
Collaborate with HR, risk, and patient experience teams on issue monitoring and response
Coordinate external speaking requests and community representation for Bronson leaders and clinicians
Maintain organizational profiles, boilerplates, fact sheets, and feature stories
Represent Bronson with healthcare associations and community partners
Assist with inbound website inquiries related to media, sponsorships, and public requests
Develop, maintain, and evolve crisis communication plans and protocols
Serve as Public Information Officer and primary PR contact for emergency preparedness efforts
Participate in emergency planning meetings, incident briefings, and exercises
Lead internal and external communications during incidents, outages, or emergencies
Support executive messaging and talking points during crisis situations
Coordinate closure communications, alerts, and media notifications during incidents or severe weather
Qualification
Required
Bachelor's degree in marketing, communications, public relations, business administration, or related field
Minimum of 10 years of professional experience in corporate communications, public relations, or strategic communications
Healthcare communications experience required
Demonstrated expertise in media relations, executive communications, and reputation management
Exceptional writing skills for diverse audiences and platforms
Strong analytical skills and sound judgment
Ability to manage confidential and sensitive information
Preferred
Experience working with external agencies preferred
Company
Bronson Healthcare
Bronson Healthcare is a not-for-profit, group healthcare organization that provides services ranging from primary care and emergency care.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Bill Manns
President & Chief Executive Officer
Recent News
2025-10-27
2025-10-20
Company data provided by crunchbase