Welocalize · 1 day ago
Digital Marketing Business Development Manager
Boston, MA
Full-time
Onsite
Entry, Mid Level
$75K/yr - $90K/yr
2+ years expWelocalize is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. The Business Development Manager will support growth by building new client relationships within Digital Marketing and Localization, owning opportunities from first contact through to close.
ConsultingEducationLocal
Hiring Manager
Javier Campos
Responsibilities
Develop a strong understanding of Adapt Worldwide (and Welocalize) Digital Marketing & Localization services, including:
Search Engine Optimization (SEO), App Store Optimisation (ASO), and Generative Engine Optimisation (GEO)
Paid Media (Paid Search & Paid Social)
Programmatic Advertising
Content Marketing
Web Analytics & Conversion Optimization
Proactively identify and pursue new business opportunities, with a strong focus on new logo acquisition within the multilingual and international digital marketing space
Conduct targeted outbound prospecting via email, phone, LinkedIn, referrals, and events to generate new leads and build a healthy top-of-funnel pipeline
Research markets, industries, and accounts to uncover growth opportunities and tailor outreach and value propositions
Own the full sales cycle for assigned opportunities, from prospecting and qualification through discovery, proposal, negotiation, and close
Lead discovery conversations to uncover client pain points, buying triggers, and growth objectives related to digital marketing and global expansion
Clearly articulate and demonstrate the value and ROI of Adapt’s and Welocalize’s services to prospective clients
Build and maintain a qualified and active sales pipeline, consistently progressing opportunities and meeting or exceeding individual sales targets and quotas
Collaborate with Solutions, Program Directors, and Delivery teams to develop RFP responses, SOWs, pricing, and commercial proposals that support deal closure
Maintain accurate and timely CRM data, including pipeline stages, activity tracking, and 30/60/90-day forecasts
Actively manage objections, risks, and client concerns throughout the sales cycle to drive deals to closure
Work towards achieving individual sales targets and quotas, contributing to overall team revenue goals
Develop and maintain strong relationships with prospects and clients, supporting upsell and cross-sell opportunities where relevant
Collaborate closely with digital marketing delivery teams to ensure smooth handover from sales to delivery and strong client satisfaction
Attend internal sales meetings, pipeline reviews, and training sessions to develop sales skills and product knowledge continuously
Qualification
Required
Around 2 or 3 years of experience in Business Development within Digital Marketing services
Some exposure to or interest in Localization, international marketing, or multilingual content is highly beneficial
Practical exposure to SEO, and ideally ASO; familiarity with Paid Media is a strong plus
Experience selling services (rather than purely technology or SaaS products)
Experience working with a sales quota and managing pipeline performance
Hands-on experience using Salesforce or a similar CRM
Ability to source leads independently while collaborating within a broader sales team
Demonstrated ability to support deal progression, close opportunities, and maintain client relationships
Preferred
Understanding of challenges related to international digital marketing and localization
Strong organisational and time-management skills
Excellent written and verbal communication skills
Detail-oriented with a proactive, positive attitude
Strong problem-solving mindset
Ability to work independently and collaboratively in a global, multicultural environment
Bachelor's degree (BA) or equivalent professional work experience
Benefits
Friendly Working Environment
IT Equipment
Social Activities
Global Mobility Policy
Employee Referral Program
Employee Assistant Program
Medical, Dental, and Vision Insurance
HSA & FSA
401(k) retirement
Short & Long Term Disability Insurance
Accident, Critical Illness, Hospital Indemnity Insurance
Telemedicine Benefit
Annual Leave
Paid Public Holidays
Maternity/Paternity Leave
Company
Welocalize
Welocalize provides translation supply chain management solutions that deliver market-ready, translated content.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$34MKey Investors
Norwest Equity Partners (NEP)Riverside PartnersLLR Partners
2015-06-03Private Equity
2010-11-22Private Equity· $34M
2000-07-01Private Equity
Leadership Team
Erin Wynn
Chief Customer Officer
Francoise Hovivian
Strategic Account Manager
Recent News
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