M Booth · 1 day ago
Senior Influencer Strategist
New York, United States
Full-time
Hybrid
Mid, Senior Level
$86K/yr - $100K/yr
5+ years expM Booth is a collaborative mid-sized agency known for producing award-winning campaigns that resonate culturally. They are seeking a Senior Influencer Strategist to lead programming on brands, manage integrated influencer campaigns, and inspire junior staff while collaborating with various teams.
Advertising
Responsibilities
Developing integrated influencer campaign strategies, based on business/IAT (integrated agency team) needs, opportunities presented by ever-changing social landscape and previous learnings
Leading influencer relations, including partner identification and vetting, outreach, negotiations, contracting, briefing, content review process, and budgeting
In partnership with our Analytics team, you’ll lead reporting that shows the impact of our influencer programming alongside actionable learnings
Working closely with IAT partners to deliver campaign POVs to clients, and negotiate necessary rights with influencers to deliver assets according to plan
Actively providing industry updates with the opportunity to take lead on client POVs that can be repurposed across the practice/agency
Serving as client lead on influencer campaigns, including written communications and presenting on calls/meetings
Maintaining strong connections with influencers and their agents
Working with junior teammates on campaigns and serve as their coach in the influencer space
Qualification
Required
Bachelor's degree or equivalent
5-6 years of influencer experience working in an agency setting or in-house
Experience managing and mentoring a team of 1-2 direct reports
Strong foundation in influencer relations, including experience creating influencer campaign strategies and execution of all components
Experience in managing/working with third party influencer vendors/networks
Solid understanding of paid media and owned channels; experience working in an IAT setting is a plus
Experience in client management, and proven ability to lead client communications
Strong writing skills
Strong analytical skills and experience tracking and interpreting data
Proven ability to effectively organize multiple deadlines across accounts and teams
Ability to work independently and multi-task in a team-oriented environment
Creative, strategic thinking skills
Strong attention to detail
Positive and flexible attitude
Preferred
Experience with influencer tools, such as Creator IQ
Experience and/or passion for CPG and home brands
In the know with cultural and industry trends
Benefits
A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
Company
M Booth
Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation.
201-500 employees
H1B Sponsorship
M Booth has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (1)
2022 (1)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
unknown2009-08-05Acquired
Leadership Team
Dale Bornstein
CEO and member of Next15 ExCo
Margaret Booth
Chairman and Founder
Company data provided by crunchbase