Smadex · 4 days ago
Marketing Manager, Americas
California, United States
Full-time
Hybrid
Mid, Senior Level
5+ years expSmadex is a rapidly growing AI-powered Growth Platform for User Acquisition, CTV, and Retargeting. They are seeking a hands-on Marketing Manager to drive pipeline growth through Account-Based Marketing and demand generation, collaborating closely with sales and the global marketing team to execute initiatives tailored for the US market.
AdvertisingApp MarketingBrand MarketingInternetMobileMobile Advertising
No H1B
Responsibilities
Named Account Penetration & Account-Based Marketing (ABM): Own and execute the ABM strategy targeting top 50-100 accounts, running multi-channel campaigns, and coordinating with sales on account plans and engagement strategy
Lead Generation & Demand Gen: Build systematic lead generation programs (pre-event targeting, post-event nurture, ongoing campaigns) and manage paid programs (LinkedIn, display, retargeting). Track and optimize MQLs, pipeline contribution, and ROI
Event Strategy & Team Management: Manage the Events Analyst to execute large-scale and high-touch client events, integrating them into ABM and demand gen programs to convert interest to pipeline
Content Strategy: Coordinate content production (thought leadership, sales enablement, ABM-specific assets) with internal and external stakeholders, ensuring Smadex's voice and messaging is consistent for the US market
Track key metrics, including meetings booked, pipeline influenced, and revenue impact
Qualification
Required
5+ years B2B marketing experience with 3+ years in ABM or demand generation
Proven track record of breaking into enterprise/mid-market accounts with measurable pipeline impact
Experience in tech, ad tech, SaaS, or the mobile/app ecosystem
Proficiency in using Salesforce
Strong content strategy skills and a data-driven mindset
Experience managing or mentoring direct reports
Action-oriented – willing to roll up sleeves and execute, not just delegate
Strategic thinker who develops the plan AND executes with excellence
Strong collaborator across sales, product, events, and global marketing teams
Organized and agile – able to juggle multiple priorities in a fast-paced, high-growth environment
Self-starter who builds systems where none exist and contributes fresh ideas
Must be US-based and able to travel (20-25%)
Preferred
Event planning experience
Understanding of performance marketing/programmatic
Experience with agencies
Benefits
Medical, dental, and vision benefits plans.
Great compensation package tailored to the U.S. market.
Learning and training opportunities to grow your career.
Company
Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$1.1M2018-06-13Acquired
2013-07-01Seed· $0.78M
2012-06-22Seed· $0.31M
Leadership Team
Jordi de los Pinos
Founder and CEO
Recent News
pocketgamer.biz
2025-04-08
Company data provided by crunchbase