firstPRO, Inc · 4 days ago
Senior Digital Marketing Strategist
Wilmington, DE
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $100K/yr
7+ years expfirstPRO, Inc is a global, industry-leading professional services organization recognized for innovation, stability, and long-term career growth. They are seeking a Senior Digital Marketing Strategist to lead data-driven, multichannel campaigns that drive awareness, engagement, and demand while serving as a strategic partner to internal marketing stakeholders.
Professional ServicesRecruitingStaffing Agency
Hiring Manager
Jessica Martinez
Responsibilities
Partner with internal marketing leaders to design integrated digital campaigns aligned with business objectives
Develop and execute multichannel programs using paid media, SEO, webinars, email automation, and digital nurture strategies
Balance brand awareness initiatives with ABM-driven engagement for priority accounts
Build and execute ABM strategies using leading ABM platforms and intent-data tools
Leverage predictive insights to personalize digital engagement for high-value accounts
Align campaign execution and reporting with CRM systems to support pipeline and revenue goals
Use marketing automation platforms (HubSpot or similar) for campaign deployment, optimization, and reporting
Design and optimize nurture programs, lifecycle workflows, segmentation, and lead scoring models
Analyze performance data to inform targeting, optimization, and audience insights
Apply AI-powered tools to enhance personalization, performance, and efficiency
Optimize digital presence for AI-powered search and discovery (AIO/GEO)
Stay current on emerging digital channels, tools, and best practices
Analyze campaign performance across channels and platforms
Deliver actionable insights and recommendations to improve ROI
Share best practices and learnings across marketing teams
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
7+ years of B2B digital marketing experience
Strong expertise in ABM, digital campaign development, and marketing funnel strategy
Hands-on experience with marketing automation and CRM platforms (HubSpot, Salesforce, or similar)
Solid understanding of SEO, paid media, webinars, email, and web strategy
Analytical, data-driven mindset with strong communication skills
Passion for AI, innovation, and emerging digital marketing trends
Company
firstPRO, Inc
firstPRO provides talent delivery strategies that attack critical gaps surrounding today's modern workforce.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
April Nagel
CEO firstPRO, Inc.
Phil Nagel
CEO
Company data provided by crunchbase