M Booth · 22 hours ago
Assistant Influencer Strategist
New York, United States
Full-time
Hybrid
Entry Level
$49K/yr - $55K/yr
2+ years expM Booth is a mid-sized agency known for its award-winning campaigns that engage key audiences. The Assistant Influencer Strategist will contribute to influencer programming, manage influencer relationships, and help develop strategies that align with client goals, ensuring cultural relevance and engagement.
Advertising
Responsibilities
Dissect client business objectives/goals and work with senior team members to craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion
Manage influencer programs that speak to our brand’s targets and “make noise” with synergies between PR, social, and paid
Contribute in a meaningful way to the influencer strategy and programming (end-to-end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell-in major culture-forward programming. Including:
Helping to set influencer strategy for clients
Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture
Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients
Instrumental in the day-to-day management of collaborations and partnerships
Growth towards an expert in negotiations and contract reviews, both with influencer partners and third-party vendors with a clear understanding of legal + scope guardrails and payment terms
Demonstrate program success via strong reporting and storytelling
Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way
Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends
Support the team in a day-to-day capacity and at times serve as the client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc
Serve as a thought leader, trusted voice and advisor to clients
Build strong relationship that establishes trust with clients
Design work plans for programs
Ensure work output is the best it can be (of self and team members)
Collaborate within integrated agency teams and with agency partners
Problem-solve quickly when issues arise
Qualification
Required
Bachelor's degree or equivalent
2-3 years of experience in influencer marketing
Experience with tastemaker/influencer ID, negotiation, contracting and activation management
In touch with cultural and industry trends
Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
Experience activating influencer programs across all social platforms - TikTok, Instagram, YouTube, etc
Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
Benefits
A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
Company
M Booth
Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation.
201-500 employees
H1B Sponsorship
M Booth has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (1)
2022 (1)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
unknown2009-08-05Acquired
Leadership Team
Dale Bornstein
CEO and member of Next15 ExCo
Margaret Booth
Chairman and Founder
Company data provided by crunchbase