HD Tech Recruit · 3 days ago
VP of Digital Sales & eCommerce
HD Tech Recruit is partnering with a global consumer products and entertainment IP business. The VP of Digital Sales & eCommerce will architect and execute the digital revenue strategy across all U.S. online channels, leading international digital expansion and driving growth in various marketplaces and social commerce.
Responsibilities
Own digital channel revenue, margin, and profitability across DTC, marketplaces, and social commerce
Drive growth on Amazon, Walmart Marketplace, Shopify/DTC, and social shopping platforms (e.g., TikTok Shop, Instagram, YouTube, livestream commerce)
Lead international expansion across cross-border marketplaces and global DTC opportunities
Partner with Marketing on promotions, content, and traffic strategy to maximise conversion and profitability
Negotiate commercial opportunities with marketplace partners and operators
Partner cross-functionally with IT, Operations, Finance, and Retail Sales to optimise the end-to-end customer journey (site performance, checkout, fulfilment alignment)
Establish and manage KPIs including sales growth, CAC, LTV, conversion rate, cart abandonment, sell-through, and profitability
Provide executive-level reporting, insight, and a test-and-learn optimisation culture
Build and lead a lean digital team over time (player-coach initially)
Qualification
Required
12+ years in digital sales, eCommerce, or omnichannel leadership roles
Proven results growing revenue across Amazon, Walmart Marketplace, and Shopify/DTC
Strong command of digital P&L, commercial levers, and performance metrics
Experience partnering effectively across Marketing, IT, and Operations (consumer products/CPG strongly preferred)
Strong negotiator with marketplace platforms and digital retail partners
Comfortable operating hands-on in lean environments while building for scale
Excellent leadership, communication, and data-driven decision-making capability
Strong people management skills are essential
Bachelor's degree required (Business, Marketing, eCommerce, or related field)
Company
HD Tech Recruit
HD Tech :> Global Tech Recruitment, Done Right We connect world-class tech talent with high-impact roles across the UK, Europe, North America and APAC.
Funding
Current Stage
Early StageCompany data provided by crunchbase