Gettysburg College · 3 days ago
Assistant Director of Digital Strategy
Gettysburg, PA
Full-time
Hybrid
Entry, Mid Level
1+ years expGettysburg College is seeking an empathetic and innovative individual to serve as Assistant Director of Digital Strategy. This role focuses on enhancing the College's national visibility through the maintenance and development of its primary website, ensuring usability, accessibility, and effective marketing messaging.
Higher Education
Responsibilities
High-quality presence for the primary College website and all related websites
Coordinate, create, and update website content accurately and effectively
Stay current on best practices to ensure excellent user experience
Stay current on accessibility guidelines and best practices to ensure that site content is accessible to user audiences
Stay current on search and generative engine optimization best practices to maximize reach
Assist in establishing and enforcing web content policies, standards, and guidelines
Assist in the development and implementation of SEO / GEO strategy and advise campus collaborators on best practices and guidelines
Maintain and review all website content to ensure that meets the College’s standards for quality and style and conforms to the institution’s brand image and key messages
Moderate content submitted by contributors to ensure adherence to College standards
Collaborate with colleagues in Communications & Marketing and other College departments and offices to contribute to integrated strategies for optimizing College-owned digital experiences and for effectively elevating relevant messaging
Generate reports and analyze performance analytics data to inform work on website
Contribute to the collection and use of website analytics to support strategic decision making in the work of campus partners
Qualification
Required
Minimum of an associate degree in liberal arts, marketing, communications, or related field
1 – 3 years of communications experience
Experience with content management systems
Knowledge of HTML, Java, and CSS
Knowledge of A/B testing
Experience with Adobe Photoshop
Experience in higher education environment
Expertise in web usability and accessibility
Experience using analytics platforms to understand performance and to adjust strategies in response
Ability to identify target audiences and engage them effectively
Knowledge of effective digital advertising through search
Ability to work effectively in time-sensitive situations and pivot in response to emergent circumstances
Ability to develop projects independently and work effectively and collaboratively as part of a team
Outstanding project management skills
Ability to build strong relationships
Excellent written and verbal skills
Strong customer service skills
Superb proofreading skills
Demonstration of innovative problem solving, adaptability, and responsiveness
Preferred
Skills in photography
Video-editing
Leadership
Benefits
Excellent benefits package
Hybrid work schedule under the College’s Remote and Hybrid Work Policy
Company
Gettysburg College
Gettysburg College is a highly selective national, four-year residential college of liberal arts and sciences.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jamie Yates
Chief Communications and Marketing Officer
Jennifer Coale
Gettysburg College Inclusion Partner
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