HSAD North America · 1 day ago
Senior Manager New Business Development
Englewood Cliffs, NJ
Full-time
Onsite
Senior Level, Lead/Staff
$105K/yr - $128K/yr
8+ years expHSAD North America is seeking a Senior Manager for New Business Innovations who will lead strategic digital initiatives to create new revenue streams and enhance commerce capabilities. This role involves managing the full lifecycle of digital projects while collaborating with technology teams and cross-functional stakeholders to ensure successful execution and alignment with the company's digital transformation goals.
AdvertisingMarketing
Hiring Manager
Helen Lee
Responsibilities
Define and execute strategies for new revenue generation and commerce capability enhancement
Identify emerging opportunities aligned with LG’s digital transformation and customer experience objectives
Develop business cases, ROI models, and KPIs to evaluate and prioritize initiatives
Lead the initial intake process for new projects and programs, assessing feasibility, business impact, and resource requirements
Facilitate cross-functional reviews to ensure clarity on scope, objectives, and timelines
Manage the end-to-end product lifecycle, from conception and requirements gathering through development, testing, launch, and post-launch optimization
Serve as the Product Owner, defining product-level requirements, user stories, and acceptance criteria
Maintain and prioritize the product backlog based on business value and customer impact
Collaborate with technology teams to plan and manage Agile sprints, ensuring timely and high-quality delivery
Work closely with UX, engineering, and analytics teams to deliver scalable, intuitive, and revenue-focused solutions
Engage with all relevant business units—including Business Unit Leaders, Key Stakeholders, Customer Service, Supply Chain Management, Finance (AR & AP), Legal, and Compliance—to capture requirements and assess operational impacts
Ensure solutions meet regulatory, financial, and operational standards while improving efficiency and customer experience
Translate customer lifestyle needs into digital experiences and monetization models
Drive personalization and data-driven improvements to enhance engagement and satisfaction
Act as the voice of the customer internally, advocating for seamless experiences across all touchpoints
Communicate vision, progress, and performance metrics to senior leadership and cross-functional teams
Qualification
Required
Bachelor's degree in Business, Computer Science, Marketing, or related field
8+ years in digital commerce, product management, or business development roles
Proven success in launching revenue-generating digital initiatives and managing complex programs
Solid understanding of e-commerce ecosystems, digital experience platforms, and Agile methodologies
Expertise in product lifecycle management and sprint planning
Ability to manage complex cross-functional requirements and stakeholder alignment
Analytical mindset with proficiency in data-driven decision-making
Excellent communication and leadership skills
Preferred
MBA preferred
Company
HSAD North America
HSAD is a full-service marketing creative agency with offices across the globe.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase