Zeta Global · 1 week ago
Associate Director, Paid Search
Zeta Global is an AI-Powered Marketing Cloud that simplifies sophisticated marketing through advanced artificial intelligence. The Paid Search Associate Director will lead client relationships and execute campaigns, focusing on strategic vision and hands-on management to ensure successful paid search initiatives.
AdvertisingAnalyticsInformation ServicesMarketing
Responsibilities
Serve as the primary client contact for paid search strategy and performance discussions
Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals
Proactively identify areas for optimization and innovation across accounts
Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting
Actively manage campaigns using Google Ads, Google Ads Editor, SA360, and Google Analytics
Monitor performance across Google Ads, Microsoft Advertising, and other search platforms to ensure KPIs are met
Translate insights into actionable next steps that drive measurable client impact
Collaborate with internal teams to ensure campaign execution aligns with client objectives
Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied
Deliver clear, data-driven performance reports and insights to clients
Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends
Ensure accuracy, consistency, and timeliness of reporting
Qualification
Required
3+ years of relevant paid search experience
Hands-on experience in managing monthly campaign budgets of $500k+
Experience with Google Ads, Google Ads Editor, SA360, and Google Analytics
Preferred
Google Ads certification a plus
Benefits
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance
Company
Zeta Global
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.
H1B Sponsorship
Zeta Global has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (17)
2023 (11)
2022 (6)
2021 (8)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$1.46BKey Investors
BofA Securities
2024-09-04Post Ipo Secondary· $105.26M
2024-09-04Post Ipo Equity· $204.94M
2024-09-03Post Ipo Debt· $550M
Leadership Team
Recent News
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