Chartwells Higher Education Dining Services · 2 days ago
SENIOR UNIT MARKETING MANAGER (ON SITE) - UNIVERSITY OF MIAMI
Coral Gables, FL
Full-time
Onsite
Mid, Senior Level
3+ years expChartwells Higher Education is re-inventing the on-campus dining experience. As the Senior Marketing Manager at the University of Miami, you will lead the charge in developing and implementing innovative marketing strategies that drive engagement and revenue across campus operations.
Food & Beverages
Responsibilities
Manage yearly marketing plan and budget for campus operations to reach sales targets in meal plans, retail, residential, and catering
Build and implement creative promotions and awareness campaigns to drive sales in resident dining, retail, catering, concessions, and summer camps/conferences
Manage and complete daily, weekly, and monthly communications with clients and the campus community
Conduct and analyze consumer research, market conditions, and competitor information to determine efficient strategies
Lead all aspects of the dining brand's digital strategy, including social media and other digital channels
Conduct and analyze consumer feedback programs to ensure continuous improvement
Develop and uphold world-class merchandising standards
Present marketing plans and results to various campus departments and student groups
Collaborate with campus departments to launch new and ongoing campaigns
Lead and manage Student Success interns, sales ambassador teams, and marketing coordinators
Coordinate and complete associate training and engagement programs
Report on return on investment and key performance metrics to collaborators
Build and share vision plans through quarterly client and collaborator meetings
Other duties may be assigned, including supporting satellite campuses or regional marketing efforts and leading special projects, which may require occasional evening, late night, and/or weekend availability
Qualification
Required
Bachelor's degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent experience
Minimum of three years of proven marketing experience
Experience with B2C marketing program development, ideally with a background in B2B marketing
Ability to collaborate with various internal functions, including operations, culinary, retail, merchandising, and client relations
Strong organizational, time management, and both verbal and written communication skills
Ability to present to large groups confidently
Proficiency in Microsoft Office Suite: PowerPoint, Word, and Excel
Experience with social media tactics to increase brand awareness
Preferred
Graphic design experience using Adobe Creative Suite is a plus
Benefits
Medical
Dental
Vision
Life Insurance/ AD
Disability Insurance
Retirement Plan
Paid Time Off
Holiday Time Off (varies by site/state)
Associate Shopping Program
Health and Wellness Programs
Discount Marketplace
Identity Theft Protection
Pet Insurance
Commuter Benefits
Employee Assistance Program
Flexible Spending Accounts (FSAs)
Paid Parental Leave
Personal Leave
Company
Chartwells Higher Education Dining Services
As the recognized leader in the higher education contract foodservice market, and an operating sector of Compass Group North America, Chartwells Higher Education Dining Services partners with over 320 colleges and universities of all sizes across the United States.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
John Summers-Miller
Chief Financial Officer
Daisha Lahey
National Vice President Strategic Partnerships
Recent News
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