Via · 1 day ago
Consumer Growth Marketing Associate
New York, NY
Full-time
Hybrid
New Grad, Entry Level
$65K/yr - $85K/yr
0+ years expVia is using technology to transform transportation around the world. As a Consumer Growth Marketing Associate, you will design programs and campaigns for riders of Via's transportation services and oversee various strategic marketing tactics to drive growth.
LogisticsMobile AppsReal TimeRide SharingTransportation
Responsibilities
Connect the dots between teams, programs, research, and data to understand and anticipate our customers’ needs
Craft marketing strategy and communications for key transit partners (cities, counties, transit agencies)
Develop full lifecycle marketing programs based on quantitative and qualitative market research, customer segments, and key use cases
Collaborate across internal and partner teams to launch, execute, monitor, and optimize marketing programs
Build programs for local communities and scale them to similar markets
Consistently identify and test new rider growth initiatives that can supplement our existing strategies
Conduct rigorous analysis to identify areas of opportunity and improvement across the entire rider lifecycle (e.g. signup conversion funnel, early engagement, retention)
Create replicable processes and playbooks to drive efficiency
Develop and maintain reports and dashboards that track key metrics
Communicate strategies, insights, and progress to internal and external stakeholders
Qualification
Required
Minimum of 0-2 years experience
Exceptional written and interpersonal communication skills
Detail-oriented and highly organized
Responsive and customer-oriented
Experience with executing cross-functional projects and programs
Passionate about growth marketing and excited by the opportunity to help Via acquire and connect with riders in a broad range of deployments
Analytical and data-oriented, turning data into insight
Creative, resourceful, and pragmatic
Motivated by having ownership, autonomy, and measurable impact
Willing to get into the weeds, having a no-task-too-small attitude
Benefits
Free medical plans
401K matching
Company
Via
Via is a transport company that offers public mobility solutions for transit agencies, school districts, cities, and corporations.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$887.06MKey Investors
83NorthJanus Henderson InvestorsEXOR N.V.
2025-09-12IPO
2023-02-13Series Unknown· $110M
2021-11-30Series G· $130M
Leadership Team
Daniel Ramot
Co-founder, CEO
Oren Shoval
Co-Founder, Advisor
Recent News
Morningstar.com
2025-11-14
Government Technology US
2025-10-03
2025-09-22
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