Fluke Corporation · 22 hours ago
Strategic Marketing Manager, Vertical Growth & ABM
6920 Seaway Blvd, Everett, WA, 98203, US
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expFluke Corporation is a global leader in creating software and technology for test tools, committed to customer satisfaction and innovation. They are seeking a Strategic Marketing Manager to define growth strategies for high-potential verticals in North America, executing account-based marketing initiatives that drive measurable business outcomes.
Responsibilities
Design and implement a data-driven ABM and vertical marketing strategies, applying best practices and insights to improve campaign effectiveness for North America’s high-growth markets
Partner with commercial strategy and sales leaders to identify and tier target accounts, define audience segments, and align on growth goals
Collaborate with global marketing to tailor global campaigns and messaging for regional and vertical relevance
Leverage customer and market insights (e.g., voice of customer, win/loss, competitive data) to inform segmentation, refine messaging, and shape campaign strategy
Design and execute full-funnel, multi-channel campaigns that combine digital advertising, email, events, and personalized content to advance key accounts
Oversee content, creative, and campaign execution — managing budgets, timelines, and vendor relationships to ensure high-quality delivery and consistency of message
Leverage existing CRM and marketing automation platforms (Microsoft Dynamics and Eloqua) to build account-level visibility, track engagement, and measure campaign impact
Track and optimize engagement, deal velocity, and influenced pipeline to continuously improve performance and ROI
Partner with inside sales and key account sellers to ensure smooth lead and account handoffs, aligning campaign insights with pipeline reporting
Leverage advanced analytical skills to interpret campaign data and recommend improvements that enhance ROI and pipeline contribution
Evaluate new tools, processes, and best practices to enhance targeting, personalization, and campaign effectiveness
Partner across sales, product, and marketing to align strategy, co-develop account plays, and equip sellers with tools and content that activate marketing-led engagement
Champion adoption of ABM and vertical marketing principles across the organization, serving as a resource and subject matter expert and mentor peers to foster organizational capability
Foster a culture of collaboration, accountability, and continuous improvement within the broader commercial organization
Qualification
Required
8+ years of B2B marketing experience in industrial, technology, or energy-related industries, with proven success in account-based or vertical marketing
Demonstrated ability to lead complex marketing projects and apply specialized expertise in ABM and vertical marketing
Deep understanding of ABM principles, digital channels, and full-funnel campaign design — with the ability to apply them using existing systems
Experience with CRM and marketing automation tools (Microsoft Dynamics, Eloqua), plus familiarity with ABM platforms such as 6Sense, Demandbase, or similar
Strong analytical and storytelling skills, with the ability to translate data and insights into compelling, actionable narratives
Proven success collaborating across sales, product, and global marketing teams in matrixed environments
Proven ability to lead complex projects and influence cross-functional stakeholders; experience or interest in developing people leadership skills a plus
Demonstrated curiosity, adaptability, and comfort in a builder environment
Bachelor's degree in Marketing, Business, or related field
Company
Fluke Corporation
Fluke Corporation, a wholly owned subsidiary of Fortive Corporation (NYSE: FTV), is the world leader in the manufacture, distribution and service of electronic test tools and software.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jon Douyard
VP, Finance and CFO
Anil Urs
Chief Information Officer
Company data provided by crunchbase