CRG · 1 day ago
Brand Advocate Analyst
Mooresville, NC
Contract
Hybrid
Entry, Mid Level
$30/hr - $45/hr
2+ years expCRG is a company focused on supporting top retail clients, and they are seeking a Brand Advocate Analyst to enhance the online shopping experience for their Home Décor business. This role involves collaborating with various stakeholders to optimize brand performance and drive digital sales initiatives.
Responsibilities
Serve as the primary point of contact for assigned brands related to online SKU presentation, assortment strategy, and brand performance
Partner with strategic suppliers and merchants to optimize brand-focused online customer experiences on Lowes.com
Analyze key performance indicators to identify opportunities to improve traffic, conversion, and overall online performance
Leverage customer reviews and Q&A insights to continuously enhance the customer experience for supported brands
Act as a subject matter expert for assigned brand assortments, promotions, inventory, and returns
Build and deliver presentations with suppliers and merchants to support strategic planning and evaluate execution results
Provide accurate reporting and actionable insights across digital channels, including content quality, product information, assortment gaps, and competitive opportunities
Improve conversion and basket size by leveraging data to drive cross-sell, up-sell, and bundling strategies
Create and manage project plans, aligning with merchandising and supplier partners to ensure timely execution
Qualification
Required
Bachelor's degree in Business, Marketing, Finance, Statistics, or a related field, or equivalent professional experience in lieu of a degree
2+ years of experience in online or retail merchandising, digital marketing, vendor management, or related roles
Demonstrated ability to adapt to shifting priorities while managing multiple brands and vendor relationships
Strong business acumen with experience analyzing sales data and summarizing performance results for stakeholders
Proven coordination skills across suppliers, merchants, and cross-category digital partners in a fast-paced environment
Proficiency in Microsoft Excel and PowerPoint
Company
CRG
CRG Corporation is a national Executive Search firm and Staffing agency. For the past three decades, we have supported corporations across the U.S.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jason S. Heller
Chief Operating Officer & Managing Partner
Dianne Gold
Managing Partner
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