Opal Hotels Group · 5 days ago
Director of Sales
Mount Arlington, NJ, US
Full-time
Onsite
Lead/Staff, Director/Executive
2+ years expOpal Hotels Group is seeking a results-driven Director of Sales to lead sales efforts and drive revenue growth at the Courtyard by Marriott Rockaway-Mt. Arlington. The role involves developing and implementing sales strategies, building community relationships, and ensuring guest satisfaction while achieving revenue goals.
Property ManagementReal EstateReal Estate Investment
Responsibilities
Prepare and implement the hotel’s annual Sales and Marketing plan
Make sales calls to key accounts and potential clients
Routinely greet guests around the hotel to build relationships and rapport and generate leads, including breakfast area and meeting rooms
Aggressively pursue revenue opportunities by effectively prioritizing each
Assist in effectively utilizing yield management and revenue maximization tools to attain financial goals
Use distribution channels and technology platforms to drive revenue and maximize market share
Represent and build the hotel’s online reputation on review sites
Review and implement newly introduced/updated Opal and Brand standards
Strive for an optimal mix of corporate, government, and SMERF businesses. Across all days of the week
Act as a public relations representative and ambassador to raise awareness of hotels and brands in the local community
Forge relationships and build rapport. Cultivate, enhance and leverage external and internal relationships to elevate hotel and market share awareness and drive business
Effectively channel your knowledge of the competitive landscape
Ensure good standing in the community by developing and maintaining relationships and involvement with the Chamber of Commerce, the Convention and Visitors Bureau, other hotels, local schools, local government and other community and civic organizations
Assist guests with requests or address any complaints
Work closely with other hotel departments to ensure the hotel meets and exceeds Opal’s and the brand’s standards for guest satisfaction
Drive improvement in guest satisfaction goals. Collaborate with colleagues and hotel team members to establish and implement services and programs that meet or exceed guest expectations
Serve and build relationships with guests, clients, and their representatives (booking representatives, travel agents, etc.) – ask for their feedback and show them hospitality
Work closely with the Front Office and F&B Department to ensure a smooth execution of events and banquets
Review GSS scores and online reviews to understand guests’ appreciation and concerns
Train colleagues on sales skills so that every associate is an extension of the sales team
Demonstrate a high level of integrity, take ownership of personal and team actions, communicate effectively, promote collaboration, nurture a positive, professional work environment and adhere to Opal’s Standard Operating Procedures
Drive team member involvement in community organizations, activities and businesses
Develop and carry out action plans to be environmentally-conscious by taking steps to reduce the hotel’s carbon footprint
Take an active role in the preparation and implementation of the hotel’s annual Sales and Marketing plan
Perform other duties as assigned
Send a daily end of the day activity and accomplishment email to the Opal Corporate Director of Sales and Marketing, General Manager, and Opal Director of Operations
Achieve Revenue and RevPAR targets for all business segments
Establish monthly sales forecasts. Keep the General Manager and Corporate Director of Sales and Marketing apprised of the status of these forecasts to ensure that the property has a steady stream of business through the year
Be proficient on the use of the sales / customer relationship management software (i.e. SalesPro/Delphi)
Develop and execute advertising programs within the GM guidelines and the approved budgets
Attend weekly Manager’s meeting, all general staff meetings, and various departmental meetings for increased communication
Leverage cross sell opportunities amongst all Opal properties
Maintain high visibility in the surrounding community
Maintain efficient sales office procedures for productive use of staff time and insure the maintenance of accurate and updated account files and follow-up procedures
Ensure all sales leads are followed up
Assist in the development and recommendation of rate strategies
Ensure compliance to the sales and marketing bonus plan
Maintain history trend analysis for the property
Ensure the prompt and systematic servicing of all business accounts
Identify and analyze competition, both locally and regionally
Attend Chamber of Commerce meetings, and other similar pertinent community activities
Develop strategic relationships with third party providers
Ensure that the web and third-party electronic distribution channels are continuously reviewed, researched and updated for maximum hotel exposure and maximum room night generation
Attend relevant tradeshows and events to promote the assigned properties
Provide sales call reports to the Opal Corporate Director of Sales and Marketing, General Manager, and the Opal Director of Operations as required by the Standard Operating Procedures of Opal Hotels
Qualification
Required
High school diploma, higher-level education preferred
2 years sales experience, preferably in the hospitality industry
Willing to travel and must possess a valid drivers license
Must be a strong leader, self-motivator, team builder and willing to work 50+ hours per week with flexibility (minimum 5 days per week)
Must speak fluent English (other languages preferred)
Be proficient on the use of the sales / customer relationship management software (i.e. SalesPro/Delphi)
Preferred
Higher-level education preferred
Other languages preferred
Company
Opal Hotels Group
Opal Hotels Group specializes in acquiring, developing, managing, and owning select-service hotels in the eastern U.S.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase