LifeCare Advocates · 4 days ago
Integrated Marketing Manager
Hybrid (New York, New York, US)
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $125K/yr
4+ years expLifeCare Advocates is a trusted guide for families navigating the aging journey with compassion and expert care. They are seeking a dynamic and strategic Marketing Manager to drive growth and engagement through innovative marketing programs, collaborating closely with various teams to implement impactful campaigns.
Health CareTherapeuticsWellness
Responsibilities
Contribute to organic strategy in partnership with the Head of Marketing
Own execution and project management of all organic marketing programs including email, organic social, referral, influencer, partnerships, and events
Track paid and organic marketing campaign performance in tandem with our agency partners while synthesizing clear and concise learnings to create a compelling brand and product narrative
Work with Head of Marketing and creative partners to ideate innovative campaigns which drive acquisition and define a new category within senior care and healthcare
Lead project management of all creative asset production; partner with internal, agency and freelance team members to generate engaging, on brand content quickly and within budget
Think strategically, creatively and analytically to identify new demand generation programs
Shape the long-term marketing roadmap, identifying opportunities to define Alder as a thought leader in senior care and healthcare innovation
Qualification
Required
Hands-on experience managing organic growth in-house for a full funnel DTC business including email campaigns, organic social, partnerships, and influencer. Prior experience with local marketing is a plus
Proficiency in analyzing campaign data, identifying trends, and leveraging insights to refine marketing strategies and optimize ROI
Proven experience managing CRM platforms like Iterable (or similar) to drive acquisition and retention through advanced client segmentation, in-depth retention flows, and data-driven lifecycle campaigns. Skilled at creating personalized, automated workflows that enhance customer engagement and maximize LTV
Strong project management skills with the ability to drive both creative and technical aspects
Familiarity with digital marketing KPIs such as CPA, CPC, CPM, LTV and ROAS
Ability to work independently, meeting deadlines with a positive attitude and eagerness to learn
Excellent written and verbal communication ability
Company
LifeCare Advocates
LifeCare Advocates offers care management, aging well, memory care, virtual consultations, and psychotherapy treatments.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase