Echelon · 13 hours ago
Vice President of Marketing
Stuart, FL
Full-time
Onsite
Director/ExecutiveEchelon is a global fitness, wellness, and sports leader seeking an experienced and strategic Vice President of Marketing to lead their marketing initiatives and drive growth across multiple channels. The role involves overseeing all marketing operations, developing innovative strategies, and managing a diverse marketing team to maintain a competitive edge in the marketplace.
FitnessHealth CarePersonal HealthWellness
Responsibilities
Develop and execute comprehensive marketing strategies encompassing SEO, social media marketing, multichannel marketing, and content marketing to increase brand awareness and customer engagement
Lead digital marketing efforts including performance marketing, email marketing, Google Analytics analysis, and marketing automation tools to optimize campaign effectiveness
Oversee advertising sales initiatives across print advertising, Facebook Advertising, Google AdWords, and other platforms to maximize revenue streams
Manage e-commerce platforms and oversee website content management using WordPress, HTML coding, and related tools to enhance user experience and conversion rates
Conduct market research to identify emerging trends and customer needs; utilize insights for strategic planning
Collaborate with product management teams to develop go-to-market strategies for new products or services
Lead creative development using Adobe Creative Suite for campaign assets while ensuring brand consistency across all channels
Monitor key performance indicators using analytics tools like Google Analytics; report on campaign performance and ROI
Manage budgets for various marketing initiatives while ensuring efficient allocation of resources
Build and maintain relationships with external agencies, vendors, and partners to support marketing efforts
Qualification
Required
Strong background in digital marketing, content creation, and brand development
Proven ability to develop innovative marketing strategies that align with business objectives
Visionary mindset
Exceptional analytical skills
Ability to manage a diverse marketing team
Experience in developing and executing comprehensive marketing strategies encompassing SEO, social media marketing, multichannel marketing, and content marketing
Leadership of digital marketing efforts including performance marketing, email marketing, Google Analytics analysis, and marketing automation tools
Oversight of advertising sales initiatives across print advertising, Facebook Advertising, Google AdWords, and other platforms
Management of e-commerce platforms and website content management using WordPress and HTML coding
Conducting market research to identify emerging trends and customer needs
Collaboration with product management teams to develop go-to-market strategies
Leadership in creative development using Adobe Creative Suite for campaign assets
Monitoring key performance indicators using analytics tools like Google Analytics
Management of budgets for various marketing initiatives
Building and maintaining relationships with external agencies, vendors, and partners
Preferred
Strong knowledge of e-commerce platforms like WordPress; basic HTML skills preferred
Expertise in analytics tools such as Google Analytics for data-driven decision making
Skilled in using Adobe Creative Suite for content creation and branding materials
Ability to manage multiple projects simultaneously with excellent organizational skills
Proven leadership capabilities with experience managing cross-functional teams in a fast-paced environment
Strong research skills to stay ahead of industry trends and competitive landscape
Excellent copywriting skills for creating compelling content tailored to various audiences
Experience with B2B marketing strategies and product management
Company
Echelon
Echelon is the leader in commercial-connected fitness.
Founded in 2000
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$65MKey Investors
Goldman SachsNorth Castle Partners
2020-12-28Private Equity· $65M
2019-07-18Private Equity
Leadership Team
Lou Lentine
Chief Executive Officer
Recent News
2025-07-26
Company data provided by crunchbase