Koala Health · 5 days ago
Lifecycle Marketing Manager
United States
Full-time
Remote
Mid Level
$95K/yr - $105K/yr
3+ years expKoala Health is redefining how pet parents access trusted veterinary care and products. They are seeking a Lifecycle Marketing Manager to drive and optimize multi-channel lifecycle campaigns that engage, convert, and retain customers, focusing on customer journeys and campaign performance.
Consumer GoodsHealth CarePet
Responsibilities
Own end-to-end lifecycle marketing strategy and execution to drive acquisition, activation, retention, and reactivation
Build and optimize customer journeys (welcome/onboarding, win-backs, upsell triggers, partnership campaigns) and expand beyond email/SMS into additional channels where it makes sense
Develop segmentation and targeting by lifecycle stage, contact type, and behavioral data to improve relevance, engagement, and LTV
Plan, launch, and optimize campaigns through structured testing (hypothesis-driven experiments) and ongoing performance iteration
Own campaign operations from brief to launch—setup, testing, QA, deliverability, and compliance best practices
Partner cross-functionally to ensure accurate setup, tracking, attribution, and measurement within CRM and analytics tools
Monitor lifecycle KPIs (activation, retention, engagement, LTV) and report insights, trends, and recommendations to stakeholders
Support clinic onboarding and launch coordination, partnering with Sales, Account Management, and vendors to ensure smooth go-to-market execution
Collaborate on B2B co-marketing initiatives and cross-promotions with partners and merchants, ensuring brand alignment and compliance
Own promo code strategy and operations across campaigns and partnerships—creating, auditing, tracking, and analyzing performance to optimize redemption and ROI
Monitor competitive promotions and recommend offer and messaging adjustments based on performance and market dynamics
Lead creative collaboration by writing strong briefs and partnering with Creative to deliver high-quality copy, landing pages, and lifecycle assets that reflect customer insights and product updates
Share learnings and best practices to improve campaign performance and enable consistent execution across the team
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience)
A minimum of 3+ years of experience in lifecycle marketing and/or acquisition marketing across digital channels (email, SMS, and other owned channels)
Hands-on experience with marketing automation platforms such as Braze, Salesforce Marketing Cloud, MoEngage, or Iterable
Proven ability to build and optimize customer journeys using segmentation, behavioral targeting, and personalization to drive activation, retention, engagement, and LTV
Strong analytical and optimization mindset—comfortable interpreting performance data, forming hypotheses, running tests, and iterating based on results
Experience measuring and reporting lifecycle performance, including email/channel metrics and KPIs like activation, retention, engagement, and LTV
Strong cross-functional collaboration and project management skills, with the ability to lead timelines, align stakeholders, and execute with ownership
Excellent written and verbal communication, able to translate insights into clear recommendations and campaign briefs
Comfortable in a fast-paced, high-growth environment, with the ability to prioritize, move quickly, and adapt as the business evolves
Preferred
Experience in healthcare, veterinary, or other regulated industries is a plus (familiarity with compliance and brand standards)
Benefits
Competitive base salary with equity opportunities
Medical, dental, and vision insurance with partial dependent coverage
Unlimited PTO and a 401(k) plan
Opportunities for growth as we scale.
Company
Koala Health
Koala Health provides medications and health products for pet needs.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$40MKey Investors
Valspring CapitalAlumni VenturesMenlo Ventures
2025-05-07Series B· $20M
2024-08-15Series A
2022-09-07Series A· $20M
Leadership Team
Gavin Cotter
Founder & CEO
Recent News
Menlo Ventures
2025-12-30
Crunchbase News
2025-12-04
Company data provided by crunchbase