Pennsylvania Horticultural Society (PHS) · 1 day ago
Senior Manager, Social Media & Engagement
Philadelphia, PA, US
Full-time
Onsite
Mid, Senior Level
$72K/yr - $76K/yr
4+ years expThe Pennsylvania Horticultural Society (PHS) is recognized for its innovative approach to leveraging horticulture for social good. The Senior Manager, Social Media & Engagement is responsible for developing and implementing social media strategies, creating content, and managing community engagement to enhance PHS's mission and outreach efforts.
Non-profit Organization Management
Responsibilities
Develop, implement, and own PHS’s organic and paid social media content strategy, creating content and writing captions aligned with brand voice and tone, across the organization’s current platforms
Develop and maintain editorial calendars that reflects all channels and create a timeline for each campaign according to the content strategy, balancing consistency with experimentation
Independently generate and execute new content ideas (organic/paid) that align with and expand on the brand's mission and narrative
Work collaboratively with other Marketing team members and cross-departmentally
Guide curation of UGC and collaborate with PHS field teams to collect content
Run reports and analyze the success of PHS organic content, sharing these findings with the Marketing team and related stakeholders. Optimize strategies based on data, while understanding analytics area helpful tool to inform, not a playbook
Develop and maintain social media toolkits to help internal and external partners share the word about PHS
Refine community management strategy and guidelines, providing excellent external customer service online and internally. Translate stakeholder requests into clear solutions,offering guidance or alternatives where needed. Work closely with these partners to ensure alignment
Execute work primarily through the Marketing pipeline (e.g.:paid campaigns, digital content), while supporting the internal creative request pipeline, as needed
Present work confidently, articulating the rationale behind the strategy
Manage multiple projects at once, while adhering to deadlines and budget parameters
Direct and oversee any external vendors and/or interns aiding in the implementation of social media content
Qualification
Required
Bachelor's degree preferred
Minimum 4-7 years experience
None required. Project management certification a plus
A creative, independent thinker who is ahead of trends and understands of how paid and organic content and strategies work together, with ability to reach creative solutions independently
Experience working in the social media and content creation space, preferably on an in-house marketing team or within an agency environment
Expert fluency in major social media platforms. Should be able to effectively communicate these concepts with co-workers who may not have this knowledge
Thorough brainstorming and visioning skills, with experience building compelling creative briefs for both internal partners and external creators
Excellent written and verbal communication skills, with an emphasis on strong copy writing
Passion for gardening, plants, and community
Deep understanding of storytelling, an eye for visual curation and strong editorial judgment
Design capabilities, with ability to follow artistic direction
Proficient in industry-standard content creation software, such as Canva and/or Figma
Video, photography, or motion graphics experience
Organized, detail-and deadline-oriented, and able to manage budgets
Proven experience with social media scheduling platforms(Sprout)and social media analytics platforms (Sprout, Instagram Insights, etc)
Commitment to the mission of the Pennsylvania Horticultural Society and PHS Values
Preferred
Custom illustration
Working knowledge of Adobe CC (InDesign, Illustrator, Photoshop, Adobe After Effects and/or Premiere Pro)
Company
Pennsylvania Horticultural Society (PHS)
PHS uses horticulture to advance the health and well-being of the Greater Philadelphia Region.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dave Chrystal
Chief Development Officer
Rob Feinberg
Chief Marketing Officer
Company data provided by crunchbase