What Goes Around Comes Around · 1 day ago
Senior Manager, CRM
Jersey City, NJ
Full-time
Onsite
Mid, Senior Level
$115K/yr - $125K/yr
3+ years expWhat Goes Around Comes Around is seeking an experienced Senior Manager, CRM to lead their Direct-to-Consumer (DTC) CRM strategy. This role is pivotal in driving customer engagement, retention, and growth through effective segmentation and lifecycle marketing integration.
FashionLifestyleOnline Portals
Hiring Manager
Christine Jose
Responsibilities
Design and implement a comprehensive CRM strategy tailored for DTC channels
Own the end-to-end management of segmentation, customer journey creation, and lifecycle marketing campaigns
Lead and manage the company’s loyalty program within Salesforce
Analyze performance metrics to refine and enhance program engagement and ROI
Develop and maintain robust customer segmentation strategies to target specific consumer profiles effectively
Build personalized customer journeys to enhance engagement and conversion across various touchpoints
Establish clear reporting frameworks to measure CRM and loyalty program success
Provide actionable insights based on data analysis to inform marketing strategies and improve customer retention
Collaborate with lifecycle marketing teams to align CRM strategies with broader marketing initiatives
Support lifecycle campaigns by leveraging CRM tools and customer insights to optimize performance
Train DTC staff on CRM tools, processes, and best practices, ensuring seamless integration into daily operations
Promote and facilitate the adoption of CRM strategies across the frontline staff to ensure consistent customer experience delivery
Qualification
Required
Bachelor's degree in Marketing, Business, Data Analytics, or a related field
3-5 years of experience in CRM management, particularly in a DTC environment
Hands-on experience with Salesforce (Marketing Cloud, CRM, or equivalent platforms)
Proven track record in segmentation, journey development, and loyalty program management
Strong analytical and data interpretation skills
Excellent project management and organizational abilities
Outstanding communication and training skills for cross-functional team alignment
Experience in lifecycle marketing strategy and coordination
Familiarity with retail or e-commerce sectors
Preferred
Salesforce certification is a plus
Company
What Goes Around Comes Around
What Goes Around Comes Around (WGACA) has been the leading purveyor of authentic luxury vintage goods.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$20.4M2016-07-18Series Unknown· $20.4M
Leadership Team
Marcos Rosado
Chief Financial Officer
Michele Sassaman
Chief Operating Officer
Recent News
Company data provided by crunchbase