Zebra Technologies · 1 day ago
Product Marketing, Senior - Enterprise Mobile Computing
Holtsville, NY
Full-time
Hybrid
Senior Level
$97K/yr - $145K/yr
5+ years expZebra Technologies is a community of innovators creating smart solutions for their customers and partners. The Senior Product Marketing role is responsible for developing and executing marketing strategies for the mobile computing hardware portfolio, engaging in strategic planning, and managing product launches and lifecycle programs.
Information TechnologyManufacturingOptical CommunicationReal TimeRFIDSoftwareTelecommunicationsWireless
Responsibilities
Acts as marketing’s single point of contact for a portion of the company’s overall portfolio to various stakeholders –internal and external
Owns product launch and lifecycle programs, working in alignment with business unit product management, regional sales, vertical marketing leads, channel marketing managers and field marketing managers
Accountable for selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&L
Guides AR, PR, Social, and Corporate Communications programs for responsible product/solution. Ensures we deliver on strategy & messaging for products at key events
Responsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc
Leads regional marketing participation and own marketing on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective
Influences promotional, incentive and rebate strategy as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio
Manages content creation from inception through delivery, beginning with the value proposition definition in alignment with the business unit product management team, ensuring strong differentiation and positioning
Owns country/region GTM planning and comprehensive portfolio-specific regional GTM marketing
Generates portfolio pipeline –marketing influenced & driven
Ensures successful seller adoption of enablement materials
Supports impactful portfolio-specific, cross-vertical initiatives in region
Qualification
Required
Bachelor's degree in related field
5+ years of product marketing and/or comparable product management/development experience within the B2B mobile computer or software/hardware sectors
10% travel in the US
Must be able to work hybrid (3 days in office/2 remote) from Holtsville, NY or Lincolnshire, IL
Preferred
Clarity of thinking & vision –keen prioritization skills
Organizational Agility: Matrix, indirect management
Influence / Negotiation / Partnership skills with product teams
Drive results and execution through a virtual team
Ability to thrive in matrixed organization environment
Ability to technically understand how products fit in to create and deliver a solution
Excellent presentation & communication skills
Demonstrated whole lifecycle product marketing experience, from NPI to EOL
Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large
Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region
Demonstrated willingness to actively participate with vertical marketing teams
Benefits
Healthcare
Wellness
Inclusion networks
Continued learning and development offerings
Community service days
Traditional insurances
Compensation
Parental leave
Employee assistance program
Paid time off offerings
Company
Zebra Technologies
Zebra Technologies delivers barcode printers, scanners, RFID, and mobile computing solutions for business visibility.
10001+ employees
H1B Sponsorship
Zebra Technologies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (90)
2024 (73)
2023 (74)
2022 (124)
2021 (80)
2020 (49)
Funding
Current Stage
Public CompanyTotal Funding
$2.5B2024-05-22Post Ipo Debt· $500M
2016-09-14Acquired
2014-09-16Post Ipo Debt· $2B
Leadership Team
Bill Burns
Chief Executive Officer
Jenna Stanley
Senior Vice President customer success and services
Recent News
2026-01-20
2026-01-20
Company data provided by crunchbase