Sanofi · 1 day ago
Paid Media & Partnership Activation Lead
Morristown, NJ
Full-time
Onsite
Senior Level
7+ years expSanofi is an R&D-driven, AI-powered biopharma company committed to improving people’s lives. The Paid Media & Partnership Activation Lead plays a pivotal role in turning strategic marketing priorities into actionable media activation plans across paid channels and partnerships, ensuring precision media activation that drives measurable business outcomes.
Health CareLife SciencePharmaceuticalTherapeutics
Responsibilities
Translate strategic marketing objectives into actionable media activation plans across digital, programmatic, social, search, and partnership channels
Partner closely with the dedicated media agency to ensure flawless campaign execution, budget adherence, and operational excellence
Manage media briefings, audience targeting, and channel selection to maximize reach and relevance
Collaborate with the (internal) creative teams to ensure assets are optimized for each audience and platform
Serve as the primary liaison with Sanofi’s media agency partner, managing priorities, workflows, and deliverables across brands
Coordinate with the agency to track campaign progress, performance, and pacing, ensuring accountability and optimization at every stage
Manage key third-party partnerships (e.g., publishers, digital health platforms, and point-of-care networks) to extend Sanofi’s engagement reach
Evaluate and onboard new media or technology partners that enhance targeting, personalization, and measurement
Collaborate closely with the Intelligence & Optimization Lead to define media KPIs, performance metrics, and optimization frameworks
Analyze campaign data to assess performance, identify improvement areas, and refine future media investment strategies
Ensure data-driven decision-making and real-time performance insights are integrated into all campaign planning cycles
Lead regular performance reviews with agency and internal teams to translate insights into action
Maintain clear, standardized processes for campaign setup, tracking, reporting, and post-campaign evaluation
Partner with the Content Strategy and Operations Lead to ensure all campaigns adhere to Sanofi’s internal policies, MLR standards, and data privacy regulations
Contribute to building scalable, repeatable frameworks for paid activation that can be applied across brands and markets
Drive adoption of AI, automation, and data-driven approaches to enhance media precision, personalization, and ROI
Test and scale emerging media channels, technologies, and creative formats to keep Sanofi at the forefront of innovation
Share best practices, playbooks, and case studies across markets to elevate media excellence and operational maturity
Qualification
Required
Bachelor's or Master's degree in Marketing, Communications, Business, or a related field; advanced degree preferred
7+ years of paid media experience, with strong agency-side experience managing pharmaceutical or healthcare clients
Proven expertise in translating marketing strategies into actionable, performance-driven activation plans
Deep understanding of the end-to-end media process, including planning, trafficking, measurement, and optimization
Strong knowledge of paid digital channels, audience targeting, and campaign analytics
Excellent collaboration and communication skills, with experience managing agency relationships and cross-functional stakeholders
Analytical mindset with a passion for insights, experimentation, and optimization
Familiarity with compliance, privacy, and promotional regulations in the healthcare or pharmaceutical industry
Fluency in English required; proficiency in French is a plus
Benefits
High-quality healthcare
Prevention and wellness programs
At least 14 weeks’ gender-neutral parental leave
Company
Sanofi
Sanofi is a global biopharma company focused on prescription drugs, vaccines, and treatments for chronic, rare, and infectious diseases.
10001+ employees
H1B Sponsorship
Sanofi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (68)
2023 (59)
2022 (78)
2021 (38)
2020 (38)
Funding
Current Stage
Public CompanyTotal Funding
$6.97BKey Investors
Blackstone Life SciencesEvotec
2025-10-28Post Ipo Debt· $3B
2025-06-17Post Ipo Debt· $1.74B
2025-03-05Post Ipo Debt· $1.59B
Leadership Team
Paul Hudson
Chief Executive Officer
Francois-Xavier Roger
Chief Financial Officer
Recent News
Maryland Daily Record
2026-01-22
2026-01-22
2026-01-22
Company data provided by crunchbase