Vice President of Marketing jobs in United States
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Echelon · 2 days ago

Vice President of Marketing

positionStuart, FL
timeFull-time
remoteOnsite
seniorityDirector/Executive

Echelon Fitness is a global fitness, wellness, and sports leader seeking an experienced and strategic Vice President of Marketing. This leadership role involves overseeing marketing initiatives, driving growth across multiple channels, and developing innovative strategies that align with business objectives.

FitnessHealth CarePersonal HealthWellness

Responsibilities

Develop and execute comprehensive marketing strategies encompassing SEO, social media marketing, multichannel marketing, and content marketing to increase brand awareness and customer engagement
Lead digital marketing efforts including performance marketing, email marketing, Google Analytics analysis, and marketing automation tools to optimize campaign effectiveness
Oversee advertising sales initiatives across print advertising, Facebook Advertising, Google AdWords, and other platforms to maximize revenue streams
Manage e-commerce platforms and oversee website content management using WordPress, HTML coding, and related tools to enhance user experience and conversion rates
Conduct market research to identify emerging trends and customer needs; utilize insights for strategic planning
Collaborate with product management teams to develop go-to-market strategies for new products or services
Lead creative development using Adobe Creative Suite for campaign assets while ensuring brand consistency across all channels
Monitor key performance indicators using analytics tools like Google Analytics; report on campaign performance and ROI
Manage budgets for various marketing initiatives while ensuring efficient allocation of resources
Build and maintain relationships with external agencies, vendors, and partners to support marketing efforts

Qualification

Digital marketingSEOContent marketingAdvertising salesGoogle AnalyticsE-commerce platformsAdobe Creative SuiteCopywritingMarket researchLeadershipOrganizational skills

Required

Extensive experience in digital marketing including SEO, social media marketing, content marketing, performance marketing, and email campaigns
Proficiency in advertising sales strategies across multiple platforms such as print media, Facebook Advertising, Google AdWords, and other digital channels
Strong knowledge of e-commerce platforms like WordPress; basic HTML skills preferred
Expertise in analytics tools such as Google Analytics for data-driven decision making
Skilled in using Adobe Creative Suite for content creation and branding materials
Ability to manage multiple projects simultaneously with excellent organizational skills
Proven leadership capabilities with experience managing cross-functional teams in a fast-paced environment
Strong research skills to stay ahead of industry trends and competitive landscape
Excellent copywriting skills for creating compelling content tailored to various audiences

Preferred

Experience with B2B marketing strategies and product management is a plus

Company

Echelon

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Echelon is the leader in commercial-connected fitness.
dateFounded in 2000
location
Chattanooga, Tennessee, USA
people-size201-500 employees
web-link
https://echelonfit.com/

Funding

Current Stage
Growth Stage
Total Funding
$65M
Key Investors
Goldman SachsNorth Castle Partners
2020-12-28Private Equity· $65M
2019-07-18Private Equity

Leadership Team

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Lou Lentine
Chief Executive Officer
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Recent News

PR Newswire
Echelon Fitness Relaunches "Sunday Soul" Series, A Timely Faith-Based Ride Amid National Reflections on Hope and Healing
2025-09-24
Research and Markets
Connected Gym Equipment Market Worth $3.52 Billion by 2030 Led by Nautilus, Precor, ConnectFit, Echelon Fitness, and TECHNOGYM
2025-08-13
Pulse 2.0
Echelon Fitness Buying B2B Fitness Streaming Company FORTË
2025-07-26
Company data provided by crunchbase