GreatNeckTools · 2 days ago
Web Marketing Manager
Memphis, TN
Full-time
Onsite
Mid, Senior Level
3+ years expGreatNeckTools is a leading global supplier in the hardware and home improvement markets, and they are seeking a Web Marketing Manager. This role is responsible for managing the company's B2C websites, optimizing paid media campaigns, and executing email marketing strategies to drive traffic and sales.
Manufacturing
No H1B
Responsibilities
Manage multiple company-owned B2C ecommerce websites (e.g., Shopify or similar platforms)
Manage product content, imagery and specifications for direct-to-consumer sites
Ensure site accuracy and brand consistency across all owned web properties
Execute product launches, promotions, and seasonal updates on owned sites
Publish and update marketing content including banners, landing pages, promos, and policy pages
Troubleshoot site issues and coordinate fixes with IT or external development partners
Ensure mobile responsiveness, usability, and accessibility standards are met
Support SEO best practices including metadata, URLs, and site structure
Manage product launches, discontinuations, and content updates in coordination with Marketing and Product teams
Monitor site performance, broken links, errors, and customer experience issues
Develop and execute paid digital media strategies to grow brand awareness, website traffic, and online sales
Manage paid media campaigns across platforms such as paid search, paid social, display, and retargeting
Own campaign setup, budgeting, bidding strategies, targeting, and ongoing optimization either hands-on or via an outside vendor
Partner with creative and brand teams to develop ad concepts, messaging, and landing page alignment
Analyze performance data and report on KPIs including traffic, conversion rate, ROAS, CPA, and revenue
Continuously test and optimize audiences, creative, formats, and messaging to improve performance
Manage media budgets and ensure efficient spend aligned to business priorities
Monitor trends, platform updates, and competitive activity to inform strategy
Coordinate with web, ecommerce, and analytics teams to improve the full user journey from ad to conversion
Support promotional campaigns, product launches, and seasonal initiatives
Ensure legal, policy, and compliance content is current
Maintain documentation and workflows for site updates
Perform routine QA testing before and after site changes
Monitor performance and optimize owned-site conversion rates
Improve product pages, category pages, and checkout flows on DTC sites
Implement and test content, layout, and messaging improvements
Apply performance insights to continuously improve the on-site customer experience
Manage and execute first-party email marketing programs across company brands
Build and maintain email templates, campaigns, and automated workflows (welcome series, promotions, abandoned cart, etc.)
Coordinate email sends that support owned-site promotions and product launches
Manage email lists, segmentation, and audience targeting
Ensure brand consistency, accuracy, and compliance with email regulations
Track and optimize email performance including open rates, click-through rates, and conversions
Track KPIs for owned websites and owned email channels including traffic, conversion rate, revenue, and engagement
Use tools such as Google Analytics and email marketing platforms for reporting
Identify opportunities to improve usability, performance, and conversion
Deliver regular performance insights and recommendations to stakeholders
Partner with Creative on website content, imagery, and visual updates
Work with Marketing and social media on campaigns, merchandising, and promotional strategy for owned channels
Coordinate with IT and vendors on platform enhancements and integrations
Support internal teams with accurate representation of products on company-owned sites
Other duties as assigned
Qualification
Required
BA degree in Marketing, Business, or a related field
3–6 years of managing owned B2C ecommerce websites and paid digital media campaigns
Hands-on experience with CMS and e-commerce systems platforms such as Shopify
Hands-on experience with platforms such as Google Ads, Meta Ads, LinkedIn Ads, or similar
Proven experience executing first-party email marketing (Mailchimp, Klaviyo, or similar)
Strong understanding of ecommerce best practices and CRO
Experience managing multiple brands and product catalogs
Familiarity with Google Analytics and ecommerce reporting
High attention to detail and strong organizational skills
Comfortable managing multiple brands or sites simultaneously
Preferred
Basic HTML/CSS knowledge preferred
Experience working with ERT or product data systems (NetSuite, PIM, etc.) preferred
Company
GreatNeckTools
Bringing quality, value and innovation to the Hardware, Automotive, Sporting Goods and General Merchandise channels since 1919 via expert USA manufacturing and global sourcing.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase