NAADAM · 1 week ago
Vice President of Marketing
New York, NY
Full-time
Onsite
Director/Executive
$250K/yr - $275K/yr
12+ years expNaadam is a brand focused on delivering premium cashmere at accessible prices, emphasizing sustainability and connection with customers. They are looking for a Vice President of Marketing to lead their Ecommerce business, drive growth, and enhance brand equity through innovative strategies and team leadership.
E-CommerceFashionInternetRetailSustainability
Responsibilities
Lead, mentor, and develop a high-performing team of marketing leaders; foster autonomy, creativity, accountability, and speed
Create a collaborative, cross-functional operating model across Planning, Operations, Design, Merchandising, Finance, and E-commerce
Empower teams to experiment, innovate, and take smart, data-informed risks
Elevate Naadam’s brand voice across all channels through compelling, premium storytelling
Champion breakthrough creative concepts that drive awareness, emotional connection, and differentiation
Strengthen and amplify Naadam’s sustainability and ethical sourcing narrative
Translate seasonal assortments, category priorities, and merchandising strategies into integrated marketing plans
Build full-funnel strategies that align brand, performance, content, and lifecycle marketing with business objectives
Own campaign calendars to support launches, category growth, and channel goals
Drive reactivation and retention through creative, data-driven lifecycle and engagement strategies
Identify and scale diversified acquisition opportunities to ensure deliberate, year-round new customer growth
Own the marketing budget in close partnership with Finance, ensuring spend aligns with revenue, margin, and efficiency targets
Build and manage annual budgets, forecasts, and reforecasts; adjust strategy based on results and market conditions
Implement disciplined testing, measurement, and attribution frameworks
Reduce reliance on promotions as a primary driver of sales
Bring strong working expertise across all marketing disciplines to challenge, support, and elevate channel leaders
Balance bold creative bets with analytical rigor to drive profitable growth and retention
Assess and evolve the marketing technology stack, including attribution, analytics, lifecycle platforms, CDPs, and content tools
Bring a strong POV on modern marketing infrastructure, including AI-enabled capabilities that improve data quality and decision-making
Partner closely with E-commerce on site experience, conversion optimization, digital merchandising, and content strategy
Ensure the digital experience reinforces premium positioning and improves the end-to-end customer journey
Qualification
Required
Bachelor's degree or MBA in Marketing, Business, or a related field
12+ years of progressive marketing experience, with senior leadership responsibility
Full-funnel marketing leadership across brand, performance, creative, and lifecycle channels
Strong financial and analytical discipline, including budget ownership, forecasting, attribution, and testing
Ability to build, inspire, and scale high-performing, cross-functional teams in fast-moving environments
Exceptional creative judgment with a deep understanding of premium, high-AUR consumer behavior
Omnichannel mindset with strong DTC expertise and exposure to retail, wholesale, and marketplace channels
Working knowledge of modern marketing technology stacks, including analytics, lifecycle, attribution, and emerging AI tools
Proven ability to translate product, merchandising, and seasonal strategies into cohesive, high-impact campaigns
Collaborative partner to E-commerce teams on UX, site experience, and conversion optimization (strong plus)
Preferred
Experience in DTC, Ecommerce, fashion, luxury, or premium consumer brands strongly preferred
Benefits
Paid Vacation
Medical, Dental and Vision benefits
401(k) Plan
Hybrid Work - (minimum 3 days in-office per week - Mon., Wed., Thurs.)
Company
NAADAM
Naadam is an American clothing company specializing in affordable, luxury cashmere products.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$16MKey Investors
Vanterra Capital
2019-03-01Series B
2018-07-17Series A· $16M
2017-12-01Seed
Leadership Team
Matthew Scanlan
CEO & Co-Founder
Diederik Rijsemus
COO & Co-Founder
Recent News
The Hollywood Reporter
2025-11-08
Company data provided by crunchbase