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QVC · 1 day ago

Paid Media Strategist

USA, PA, West Chester

Full-time

Hybrid

Entry Level

2+ years exp

QVC Group is a Fortune 500 company specializing in live social shopping, and they are seeking a Paid Media Strategist to support their paid social media strategy for QVC and HSN. The role involves assisting with campaign execution and contributing to customer growth efforts while optimizing budget usage and ensuring alignment with KPI targets.

Retail

Responsibilities

Assist with the development and execution of the paid media strategy and calendar, optimizing budget usage and identifying growth opportunities through data-driven insights

Collaborate with internal and external teams to support program effectiveness, aligning creative direction with brand standards and channel optimization

Contribute to targeting and segmentation strategies, providing updates and exploring new business opportunities to drive acquisition and revenue growth

Support the analysis of KPIs and reports to ensure the efficacy of Paid Media Marketing, working with Consumer Insights and Business Intelligence teams to interpret data and test new initiatives

Apply analytical insights to assist in program optimizations, ensuring accurate data communication of goals, forecasts, and results with Marketing Operations

Cultivate relationships with cross-functional teams, platform vendors, ad agencies, and internal departments to support strategy alignment and calendar planning

Lead the Media Coordinators on executing marketing plans, helping to maintain relationships with key vendors like Meta

Qualification

Digital marketingSocial media platformsAnalytical skillsCampaign performance trackingBudget optimizationCollaborationRelationship building

Required

Education: Bachelors in marketing, communications, e-commerce, merchandising or related field; or equivalent experience

2+ years in digital marketing, with exposure to social media platforms and analytical skills for tracking campaign performance

Benefits

Competitive compensation

Paid time off

Employee assistance program

Parental leave

Paid volunteer hours

Amazing company discounts

Health care benefits starting on day 1

401(k)

Tuition reimbursement benefits

Company

QVC

Glassdoor3.4

QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way.

Founded in 1991

West Chester, Pennsylvania, USA

10001+ employees

https://www.qurateretailgroup.com/

Funding

Current Stage

Late Stage

Leadership Team

Allison Shook

Senior Manager, Brand Marketing & Strategic Partnerships

Andrea Corbo

QVC On-Air Guest/Product Spokesperson

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