Basic Research · 1 day ago
Amazon Advertising
South Jordan, UT
Full-time
Hybrid
Mid Level
3+ years expBasic Research is seeking an Amazon Advertising Manager to oversee the performance and optimization of paid media initiatives across its brands. This role focuses on building advertising strategies, improving conversion rates, and driving revenue growth through effective management of Amazon advertising programs.
CosmeticsHealth CareManufacturingWholesale
Responsibilities
Manage all Amazon advertising programs, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
Build and optimize full-funnel advertising strategies to drive profitable sales growth and improve rank
Oversee campaign structure, targeting, keyword expansion, budget pacing, and bid optimization
Develop promotional and event-based ad strategies (Prime Day, Q4, tentpoles)
Lead CRO testing on Amazon PDPs, Storefronts, and A+ Content to improve session conversion rate
Partner with Creative and Content teams to test imagery, titles, bullets, videos, A+ modules, and brand store layouts
Use shopper behavior insights, heatmaps, scroll-depth tools, and Amazon Manage Your Experiments data to guide experimentation
Own performance reporting for all Amazon advertising and CRO initiatives
Track KPIs including ROAS, TACoS, CTR, CVR, cost-per-new-customer, rank, and market share
Deliver insights and recommendations to leadership weekly, monthly, and quarterly
Build forecasting models for ad spend efficiency and incremental revenue impact
Collaborate with Marketplace Team to ensure content, SEO, and creative assets are optimized for conversion and discoverability
Implement learnings from CRO tests into product pages, Brand Stores, and ad creative
Support launch of new ASINs with optimized content, launch plans, and ad strategies
Partner with Marketplace, Creative, and Retail teams to align promotions, pricing, and messaging
Work with Operations to ensure inventory levels support ad strategies and peak performance periods
Coordinate with external partners or agencies when applicable and ensure execution aligns with brand KPIs
Ensure all ads and PDP content adhere to Amazon category requirements and health/wellness regulations
Maintain clean catalog structures, suppressed-issue monitoring, and continuous detail-page hygiene
Qualification
Required
Bachelor's degree in Marketing, Business, Data Analytics, or a related field
3–5 years of Amazon advertising experience (Seller Central or Vendor Central)
Proven ability to scale profitable Amazon ad programs across Sponsored Ads and DSP
Strong understanding of CRO practices, testing frameworks, and Amazon conversion drivers
Proficiency with Amazon tools and platforms: Ads Console, DSP, Brand Analytics, Manage Your Experiments, Helium 10/Jungle Scout, etc
Strong analytical skills with experience in Excel/Sheets, attribution modeling, and performance dashboards
Experience optimizing PDPs, A+ content, and Brand Stores for conversion
Ability to manage multiple brands and ASIN portfolios simultaneously
Exceptional attention to detail, project management capabilities, and communication skills
Preferred
Experience in consumer health, beauty, or supplements preferred
Company
Basic Research
Basic Research is a herbal supplement and cosmetic manufacturer that distributes innovative formulations to the health & wellness sector.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Matt Draper
Chief Financial Officer
Company data provided by crunchbase