BD · 4 days ago
Global Sr. Marketing Manager
Sparks, MD
Full-time
Onsite
Mid, Senior Level
$125K/yr - $206K/yr
5+ years expBD is one of the largest global medical technology companies in the world. The Global Marketing Manager will be responsible for driving overall portfolio strategy and enhancing product value propositions while collaborating closely with regional teams to define marketing direction and drive results.
Health CareMedical DeviceTechnical Support
Responsibilities
Define, build, and activate global Go-to-Market strategies to expand market penetration and category share
Leverage market and customer insights to define global market strategy, including pricing, positioning, distribution, and promotion to drive overall success
Monitor global performance metrics and adjust strategies accordingly
Develop and implement comprehensive global marketing communications plans aligned to business objectives
Drive engagement and clear communication with regional marketing teams, field sales, channel partners, and global accounts leaders
Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy
Ensure product messaging is credible, motivating, and consistent across all regions in support of business objectives
Qualification
Required
Bachelor's degree required; Master's degree preferred
Minimum of 5 years of relevant Life Science marketing and/or sales experience, preferably in global or multi-region roles
Strong understanding of marketing principles and strategy
Demonstrated experience collaborating with regional teams and supporting global sales professionals
Strong budgeting and forecasting skills
Ability to translate complex concepts into customer-focused strategies
Preferred
Master's Degree
Medical device experience
Knowledge of diagnostic and laboratory customers
Experience managing global product launches and campaigns
Benefits
A valuable, competitive package of compensation and benefits programs
Company
BD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions.
10001+ employees
H1B Sponsorship
BD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (66)
2022 (4)
2021 (3)
Funding
Current Stage
Public CompanyTotal Funding
$540MKey Investors
Steris
2023-08-02Post Ipo Equity· $540M
1962-04-23IPO
Leadership Team
Tom Polen
Chairman, CEO and President
Richard Byrd
Executive Vice President and President Interventional Segment
Recent News
2026-01-22
Medical Device Network
2026-01-22
Company data provided by crunchbase