Bask and Lather Co · 1 day ago
Social Media Coordinator
Yonkers, NY
Full-time
Onsite
Entry Level
1+ years expBask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. They are seeking a creative Social Media Coordinator to amplify their brand presence and online visibility by collaborating with Social Media Managers to craft a dynamic multi-channel social media strategy.
Consumer GoodsCosmeticsE-Commerce
Responsibilities
Collaborate with our Social Media Managers to establish and enhance our brand's online identity
Contribute to the development of a comprehensive digital strategy, creating compelling content aligned with our digital marketing objectives, and implement it across various social media platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, and Pinterest
Community engagement on all social media platforms. (Responding to comments, direct messages/inquiries and engaging our following)
Actively manage and monitor our social media accounts, ensuring a consistent brand voice across all platforms
Identify and capitalize on emerging media opportunities, establishing connections with influential figures in the social media landscape
Generate engaging branded content, identify digital media opportunities, foster connections with influencers, and analyze web traffic and engagement metrics
Conduct content curation, including the creation of graphics, reels, video content, etc
Must be comfortable being on camera and engaging with our audience via live streaming regularly
The ideal candidate will bring a blend of creativity, data-driven decision-making, and a collaborative spirit to drive optimal results
Daily TikTok live sessions
Qualification
Required
Fully on-site position. Remote work not available. Passionate and excited to be a part of the brand and the beauty space
1+ years of experience as a marketing coordinator, social media specialist, or in a similar role
Proven ability to create compelling SEO content in various formats, including text, image, and video
Strong understanding of trends across multiple social media platforms, including TikTok and Pinterest
Excellent communication skills, coupled with effective time management and a strong work ethic
High level attention to detail & organization required
Able to compile data and update reports accordingly
Professional exposure collaborating with a brand
Hands on attitude, analytical and ambitious
Must have experience with Canva, Adobe Photoshop, Capcut or other video editing software, Microsoft Excel, PowerPoint, Word, Google Docs/Sheets
Company
Bask and Lather Co
Bask & Lather Co. is a unique direct to consumer haircare brand on a mission to help women around the world grow and keep hair they love.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Phontayne Walker
Administrative Assistant to the CEO
Company data provided by crunchbase