Cresco Labs · 1 day ago
Brand Manager, Wholesale Marketing
Chicago, IL
Full-time
Onsite
Mid Level
$105K/yr - $125K/yr
3+ years expCresco Labs is one of the largest public operators in the cannabis industry, seeking a Brand Manager to join their corporate Marketing team. The role involves leading brand strategy, product development, and collaboration with various teams to drive brand awareness and performance.
CannabisHealth CareMedicalPharmaceutical
Responsibilities
Develop, implement, and manage a clear brand marketing strategy for key Cresco Labs brands to set business up for both short-term and long-term success
Lead the development of annual marketing plans distilling an insights-based situational assessment, identifying key strategic imperatives, and cascading to core tactical brand initiatives
Collaborate with regional wholesale marketing and retail teams to develop and implement a strategic activation plan to establish brand awareness and product understanding, with clear KPIs and measurement plan
Manage a channel strategy and key activations within those channels for the brands, including ecommerce, digital & social media, and earned media
Analyze and report on sales metrics, market trends, competitive activity, consumer insights and other data to strengthen ongoing brand projects and strategy. Continuously evaluate business performance to inform short and long-term brand strategies
Lead the expansion and commercialization of brands into new states, along with the cross-functional development of line extensions, incremental packaging improvements, and other new business opportunities
Support test and learn initiatives to gain greater understanding of customer demands in a dynamic and changing marketplace
Effectively brief and manage internal and/or external agency partners in service of the development and execution of brand communications and integrated marketing campaigns across all channels
Serve as the key representative for the brands across the organization, and present brand strategies and plans to senior leadership and cross-functional partners
Qualification
Required
Bachelor's degree required
Traditional CPG brand management experience, with 3+ years of experience in marketing
Track record of identifying, building, and delivering growth within a fast-moving organization
Ability to manage complexity and thrive in environments with minimal process and structure
Demonstrated success anticipating future business opportunities and developing strategies that address them proactively
Experience working in matrixed environments and building productive, cross-functional teams that drive to specific goals
Strong numerical and analytical skill set with ability to interpret quantitative data
Exceptional project management and organizational skills are required
Strong communication skills (exceptional listening skills, persuasive and professional communicator) is are required
Drives vision and purpose to rally action, support and optimism for the future of the business
Entrepreneurial and team-oriented spirit
Acts with a clear sense of ownership and accountability
Genuine interest in and passion for the cannabis industry is required
Benefits
Major medical
Dental and vision insurance
A 401(K)-match program
FSA/HSA programs
LTD/STD options
Life insurance and AD&D
Paid holidays
Paid time off
Annual discretionary bonuses
Stock options
Participation in our employee discount program
Company
Cresco Labs
Cresco Labs is a vertically-integrated multi-state cannabis operator inciting the progressive evolution of the medical cannabis industry.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$747.5M2025-08-06Post Ipo Debt· $325M
2021-01-15Post Ipo Equity· $125M
2020-02-03Post Ipo Debt· $100M
Leadership Team
Charlie Bachtell
Founder and CEO
Sharon Schuler
Chief Financial Officer
Recent News
Business Wire
2026-01-11
New Cannabis Ventures
2025-11-30
Company data provided by crunchbase