ACCUR Recruiting Services | Executive Search for Consumer Industries · 1 week ago
VP of Marketing (Beauty Brand Incubator)
NYC Metro Area
Full-time
Onsite
Director/Executive
10+ years expACCUR Recruiting Services is seeking a Vice President of Marketing for a privately owned beauty and personal care brand incubator. The role involves driving brand awareness, expanding digital reach, and building marketing programs that enhance sell-through across various retail channels.
ConsultingProfessional ServicesRecruiting
No H1B
Responsibilities
Develop 360° marketing and launch plans, including shopper marketing, in-store activation, PR, social, influencer, experiential and digital in partnership with specialist teams
Build retailer-specific marketing and promotional plans that support sell-in and drive sustained sell-through for key accounts
Partner with Product Development, Brand and Sales to translate consumer and retailer insights into compelling concepts, briefs and launch programs
Oversee marketing budgets, forecasts and performance dashboards; track brand health, velocity and ROI, and adjust plans accordingly
Represent Marketing in key customer and internal leadership meetings, providing a clear, data-driven point of view
Build, lead and develop a small, high-performing marketing team; define roles, ways of working and clear KPIs
Lead the development of integrated awareness and engagement strategies across social, digital, content, PR, influencer, experiential and retail marketing
Grow the division’s social and digital footprint through best-in-class content, creator partnerships, community management and performance marketing
Build earned media strategies that generate ongoing press coverage, thought leadership, product storytelling and brand heat
Develop and execute experiential and event programs—including launches, pop-ups, sampling moments and retailer activations—that ignite buzz and drive conversion
Partner with Creative, Digital and Brand teams to deliver a consistent voice, look and feel across all consumer touchpoints
Qualification
Required
Minimum 10 years of marketing experience in beauty, personal care or closely related CPG categories
Demonstrated success building or scaling brands in national retail, with a strong focus on retail sell-through and account-specific programs
Experience operating in a multi-brand portfolio and/or incubator environment, ideally with both owned brands and private label
Strong command of brand strategy, consumer insight, portfolio management and 360° campaign development
Solid understanding of digital and e-commerce levers (e.g. Amazon, retailer.com, DTC, paid social, CRM), with the ability to guide specialist partners
Proven leadership skills, including the ability to influence cross-functional stakeholders and to attract, coach and retain talent
Bachelor's degree required; an advanced degree in Marketing, Business or a related field is an advantage
Preferred
10–15+ years of progressive marketing experience in beauty, personal care, or adjacent CPG categories, with a strong track record of driving awareness, social and digital growth, and omnichannel activation
Experience partnering with major retailers such as Target, Walmart, Walgreens, Ulta, Amazon or similar is highly valued
The successful candidate is a collaborative, low-ego leader who can design strategy, build process, and remain involved in day-to-day execution
Company
ACCUR Recruiting Services | Executive Search for Consumer Industries
ACCUR Recruiting Services is a boutique Executive Search firm established in 2006 and now with offices in NYC, Miami and Los Angeles.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Edouard Thoumyre
Managing Partner & Executive Recruiter
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