Gap Inc. · 5 hours ago
Manager - Audience Insights & Segmentation
NY 55 Thomas St
Full-time
Onsite
Mid, Senior LevelGap Inc. is looking for a Manager of Audience Insights & Segmentation to identify actionable audience insights for its brands. This role involves leveraging first- and third-party data sets to derive insights that drive marketing activities and collaborating with various teams to enhance brand strategies.
ApparelE-CommerceFashionLifestyleRetail
Responsibilities
Leverage disparate data sources (including social chatter, search terms and keywords, platform best practices & case studies, and cultural & entertainment trends) to support brand-specific and Gap Inc marketing initiatives
Generate insights from first- and third-party datasets to profile key media audience segments, hindsight marketing activities, and input into strategic, tactical, media, and creative briefings
Act as the subject matter expert on social relevance for your assigned brand(s), measuring the success of marketing campaigns and providing a point of view on brand fit for talent and brands being considered for partnerships and collaborations
Surface trending themes, formats, and best practices for paid social platforms to inspire better placement and creative development
Partner with other Gap Inc insights functions to tell a complete picture of brand audiences, marketing campaigns & collaborations, and product launches
Highlight cultural, entertainment, audience, and social media trends, and advocate for an up-to-date understanding of key media audiences
Partner with Audience Data Strategy and Gap Inc’s media agency to ensure that key audiences and related strategies are reflective of the current audience insights and definitions
Qualification
Required
Established marketing experience working with audience insights and segmentation
Experience mining social listening, search trends, and cultural & entertainment trends
Proven ability to think through data sources and analysis in new and unconventional ways
Expertise in crafting a cohesive narrative from multiple data sources
Strong understanding of methodology, data, and systems best leveraged for research
Diverse-minded, curious, creative and solution-oriented
Demonstrated ability to generate strategic insights from rigorous analysis
Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work
Preferred
Strong experience working with video and influencer insights
Company
Gap Inc.
Gap Inc., a house of iconic brands, is the largest specialty apparel company in America.
Founded in 1969
10001+ employees
H1B Sponsorship
Gap Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (117)
2023 (151)
2022 (142)
2021 (111)
2020 (80)
Funding
Current Stage
Public CompanyTotal Funding
$2.25B2020-05-07Post Ipo Debt· $2.25B
1978-01-13IPO
Leadership Team
Richard Dickson
Chief Executive Officer
Sven Gerjets
EVP, Chief Technology Officer
Recent News
Digital Music News
2026-01-17
Company data provided by crunchbase