BlackRock · 2 days ago
Director, Global Marketing & Digital Wealth U.S. Wealth Advisory Marketing Team, High Net Worth Marketing
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$180K/yr - $270K/yr
10+ years expBlackRock is a leading global investment management firm dedicated to helping individuals achieve financial well-being. They are seeking a strategic marketing leader to drive the go-to-market strategy for their High Net Worth offerings, focusing on developing integrated marketing strategies and delivering personalized client experiences.
Asset ManagementCrowdfundingFinancial ServicesFinTechReal Estate Investment
Responsibilities
Define and execute the end-to-end marketing strategy for the HNW client segment and focused solutions including SMAs, SpiderRock Advisors, Alternatives and Whole Portfolio offerings
Bridge the gap between asset classes and investment wrappers to craft compelling narratives that resonate with advisors serving affluent and HNW clients
Champion digital and AI-driven transformation across HNW marketing, including using generative AI, optimizing campaigns, building web experiences, client journey mapping, and personalization strategies
Bridge the gap between asset classes and investment wrappers to craft compelling narratives that resonate with advisors serving affluent and HNW clients
Partner with Sales, Product, Analytics, and Technology to identify commercial opportunities, shape marketing priorities, and implement AI-enabled insights for better decision-making
Collaborate closely with Corporate Communications, Events, and Strategic Accounts to amplify HNW messaging across paid, owned, and earned channels
Manage and inspire a large, high-performing marketing team, fostering a culture of leadership, innovation, accountability, and continuous learning
Champion operational excellence and professional growth across the team through coaching, talent development, and collaboration
Qualification
Required
10+ years of experience in investment marketing, product strategy, or client engagement, preferably within wealth management or asset management
Experience with digital marketing platforms, CRM tools, and marketing automation systems
Deep understanding of the US Wealth landscape and the needs of HNW & affluent investors
Proven experience integrating AI, data analytics, and marketing automation to deliver more intelligent, efficient, and impactful marketing outcomes
Strong storytelling and content development skills, with the ability to simplify complex investment concepts
Proven ability to lead cross-functional initiatives and influence senior stakeholders
Benefits
Healthcare
Leave benefits
Retirement benefits
Strong retirement plan
Tuition reimbursement
Support for working parents
Flexible Time Off (FTO)
Company
BlackRock
BlackRock is an investment company that offers its services to institutions, intermediaries, foundations, and individual investors.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.59BKey Investors
Ariel Yehezkel
2025-06-20Post Ipo Equity· $0.02M
2025-03-27Post Ipo Debt· $1.08B
2024-07-17Post Ipo Debt· $2.5B
Leadership Team
Andrew Leba
Vice President & Legal Counsel
Mike Strug
Vice President
Recent News
2026-01-24
2026-01-24
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