Betr · 1 day ago
Head of Retention, Sportsbook & Casino
Miami, FL
Full-time
Onsite
Director/Executive
6+ years expBetr is a rapidly growing company building the world's first real money gaming super app. The Head of Retention will be responsible for driving customer marketing and retention strategies across Betr’s sportsbook and casino verticals, ensuring effective promotional setups and enhancing customer engagement and loyalty.
GamblingGamificationSports
Hiring Manager
Lisa LaCascia
Responsibilities
Own key KPIs for customer marketing and retention across Betr’s social sportsbook and casino verticals
Support in forecasting the core retention KPIs for social sportsbook and social casino
Critical component in the launch of new products and new states, ensuring the optimal promotional and communication setups are in place and iterating quickly based on early data
Work closely with the data and insights team to develop new hypotheses to be tested across promotions
Own the new customer signup offer and refer-a-friend programs for social sportsbook and casino
Play a critical role in future customer loyalty productization
Develop and execute comprehensive customer retention and relationship management strategies to drive engagement, loyalty, and customer lifetime value for Betr's existing customer base
Collaborate closely with product to ensure a sound and robust promotional roadmap is in place for social sportsbook and social casino
Utilize customer data and insights to segment the customer base and personalize communications, offers, and promotions to improve customer engagement and satisfaction
Monitor customer behavior, engagement, and retention metrics, analyzing data to identify trends, patterns, and areas for improvement
Collaborate with the Head of User Acquisition to optimize the onboarding process and develop strategies for converting new users into loyal, active customers
Work closely with the product team to identify and prioritize feature enhancements, product optimizations, and personalized experiences that enhance customer retention and satisfaction
Conduct A/B testing and experimentation to optimize CRM campaigns, messaging, and customer experiences
Stay up-to-date with industry best practices, emerging trends, and new CRM technologies/tools, recommending innovative strategies to improve customer retention and loyalty
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
Proven experience (6+ years) in retention marketing, CRM, or customer lifecycle management, preferably within the online gambling or gaming industry
Data-driven mindset, constantly challenging the status quo and with a proven track record of making quantitatively sound decisions that help grow a business
Strong understanding of customer retention strategies, CRM best practices, and customer lifecycle optimization
Experience with CRM platforms, email marketing automation tools, and customer segmentation techniques
Proficient in analyzing customer data and metrics to derive actionable insights and make data-driven decisions
Demonstrated ability to develop and execute successful customer retention strategies, resulting in increased customer engagement, loyalty, and lifetime value
Excellent project management skills with the ability to prioritize and manage multiple campaigns and initiatives simultaneously
Strong communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders
Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices
Passion for the online gambling industry and a customer-centric mindset
Preferred
Experience working in the online sports and/or igaming space is strongly preferred
Company
Betr
Betr is a direct-to-consumer micro-betting app that allows its users to sports betting.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$100MKey Investors
Aliya Capital PartnersFlorida Funders
2025-09-18Undisclosed
2025-02-10Series Unknown
2024-03-06Series Unknown· $15M
Leadership Team
Joey Levy
Founder & CEO
Geoffrey Woo
Founding Partner & Board Director
Recent News
Company data provided by crunchbase