ProShares · 4 days ago
VP, Product Management (Tactical)
New York, NY
Full-time
Onsite
Mid, Senior Level
$175K/yr - $200K/yr
7+ years expProShares is a leader in ETF strategies, offering a diverse lineup of products to manage risk and enhance returns. The Product Manager will oversee the lifecycle of fund products and collaborate with internal and external partners to drive product strategy and execution.
Financial ServicesFinTech
Responsibilities
The Product Manager acts as the “hub” for informing and implementing product strategy (including positioning, branding, pricing and efficient distribution support), analyzing market conditions, and identifying competitive gaps / opportunities to maximize commercial success
In this role you will be responsible for overseeing and guiding the complete lifecycle of some of our most popular and industry-leading fund products, through collaboration and partnership across internal departments and external partners
Key job functions will include the following, amongst other responsibilities:
Own strategic product messaging and positioning, including product features, client benefits, investment merit, and competitive differentiation for clients that range from sophisticated financial professionals to self-directed investors
Build the business case for product initiatives and campaigns with clear and concise business rationale and data
Drive the execution of cross-functional product initiatives such as go-to-market campaigns, index changes, share price splits, product launches, etc. Do so, in partnership and close collaboration with other stakeholders such as client facing staff (sales, relationship management, client services), marketing, and investment strategy to ensure all contributors are accountable for their deliverables, and escalate, when necessary, to meet milestones
Create and manage regular processes for monitoring product performance and quality metrics to ensure a "continuous improvement" mindset for commercial success
Create an integrated view of product and competitive opportunities, based on analyses of fund flows and performance, market data, client feedback, competitive intelligence, investment trends, and industry developments
Stay abreast of competitive product information specific to both competitors and sponsor programs
Identify significant product launch, development, or repositioning initiatives and present actionable business plan opportunities in response
Develop recommendations on product gaps, marketing themes, and competitive campaigns
Monitor fund data and recommend rationalization as needed
Continually evaluate the relevance of the existing product set, with a particular focus on positioning, pricing, and efficient support of distribution
Execute a process for rationalization in partnership with internal and external stakeholders with a focus on both profitability and firm reputation and brand
Qualification
Required
7+ years of relevant work experience in the investment management industry, with experience in product management or a related role
Experience with ‘40 Act and 33' Act' products, including ETFs and mutual funds
Experience in fund product management, including exposure to product development, product launches and product life cycle management
Project management skills, including the ability to manage complex business processes through influence when all the resources necessary for a successful outcome are not directly under the individual's control
A track record of execution success is a key attribute
Proven track record of commercial success, including the ability to bring a business mindset to complex issues around opportunity cost tradeoffs and an understanding of product profitability in competitive resource allocation environments, both external with competitors and internally within a multi-line business
Experience in consulting related to the asset management industry dealing with strategy, corporate development, new product development, sales/distribution efforts is a strong value add
Possession of a blend of quantitative and interpersonal skills, with an evidenced ability to communicate effectively (both orally and written) with senior management and experienced investment professionals
Strong conceptual, cognitive, and analytical skills, probably exemplified through an outstanding academic background with an advanced degree in finance or business, such as an MBA, or a professional designation such as a CFA
Self-starter with a team-orientation, combined with a proven ability to manage projects across cross-functional teams under demanding deadlines
Results-orientation with attention to detail
Proficiency in multiple investment or market data applications (e.g. FactSet, Morningstar, Zephyr, Bloomberg, Callan PEP, Pertrac, etc.)
Benefits
Competitive pay and discretionary bonus
Paid time off
Health care benefits (medical, dental & vision)
Additional insurance includes basic life, accidental death and dismemberment, supplemental life, disability and legal benefit
401(k) retirement plan with matching contribution
Spending Accounts (Health Care, Dependent Care, and Transportation)
Wellness Programs (fitness reimbursement, Employee Assistance Program)
Education assistance
Hybrid work schedule
Additional Programs include peer recognition, corporate matching gift
Company
ProShares
ProShares launched in 2006 and today offers over 140 alternative ETFs designed to serve a range of investor needs.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Steve Munroe
Managing Director, CMO
Recent News
2025-12-04
2025-12-04
2025-12-04
Company data provided by crunchbase