Synera · 4 days ago
Head of Marketing US (f/m/d) - Remote in the US
United States
Full-time
Remote
Director/ExecutiveSynera is looking for a marketing leader to shape the U.S. narrative for their breakthrough AI engineering platform. In this role, you will establish the marketing strategy, execute campaigns, and collaborate with both the U.S. sales team and centralized marketing team in Germany to drive brand awareness and pipeline generation.
Information TechnologySoftware
Responsibilities
Shape the strategy and own execution that establishes our AI Agent Platform for Engineering in the U.S. market
Define the U.S. narrative, build repeatable campaigns, and create the foundation for predictable inbound pipeline in the U.S
Lead our U.S. PR agency, collaborate closely with our sales team, and work hand-in-hand with our centralized marketing team in Germany
Join your 1:1 with your team leader, VP of Marketing Kacey, followed by a quick sync with the European team on active campaigns
Review performance data from last week's webinar and chat about ideas with webinar channel owner Jaime for promoting the next one
Weekly check-in with the U.S. sales team to review pipeline quality and discuss what marketing support they need for upcoming opportunities
Finalize talking points for an upcoming podcast interview secured by your PR agency and sync with social channel owner Daniel to plan the promotion
Develop messaging for a new campaign targeting automotive engineering leaders, reviewing website analytics to optimize conversion rates, and tying it all together for the events cycle in Q2
Meeting with your PR agency to review coverage and pitches for upcoming story angles tied to the messaging you finished yesterday
Spend the afternoon on marketing ops tasks – checking CRM data quality, optimizing workflows, and improving processes with support from the Germany team
Meeting with your favorite account executive about securing one of our customers for a media interview and to get feedback on the updates to the FAQ on the product page you made
Strategic planning time, mapping out the next campaign iteration based on what you've learned and chatting with Kacey about it
Document and socialize the U.S. market narrative across the organization
Run 2-3 repeatable campaigns that generate inbound opportunities
Ensure the U.S. PR agency has secured 4-5 quality articles and 2-3 podcast engagements
Show significant growth in U.S. web traffic and social followers
Ensure CRM process is smoothly running, U.S. reporting is reliable, and sales trusts your lead quality and automations
Establish strong collaborative relationships with both HQ marketing and U.S. sales
Publish the first U.S. customer success stories that showcase real engineering impact
Ensure the U.S. market story is clear, compelling, and consistently communicated across U.S. teams
Generate a predictable inbound pipeline that leads to ARR
Localize and actively use sales enablement materials by the U.S. team
Collaborate at eye level with Kacey and executive leadership
Qualification
Required
You resonate with Synera's Core Values - they're central to how we work, and we'll explore them together in your first interview
You have extensive experience in B2B SaaS marketing, with a proven track record of building brand awareness, buyer trust, and inbound ARR
You have experience marketing AI, engineering software, or complex enterprise technology – you're comfortable making technical products accessible and compelling to multiple buyers and multiple industry segments
You've been part of category creation or new market entry efforts – you thrive in ambiguity and know how to build momentum from zero
You're strong in at least one (ideally both) of these areas: website management (buyer journey optimization, SEO, CMS) or CRM/Marketing Ops (HubSpot, Salesforce, data hygiene, processes, and reporting)
You have agency experience or have led a PR agency relationship as a client
You are comfortable with most marketing channels, including organizing webinars and events, managing organic and paid LinkedIn, content marketing, YouTube, email marketing, digital advertising, and others
You thrive on a close relationship with sales teams and actively seek their input and collaboration on campaign messaging and assets
Benefits
Flexible working: you decide when & where to work (as long as you have a residency in the US).
Flexible public holidays: swap days off according to your values and beliefs!
Home office setup support + access to our office in Bremen.
Personal development budget of €2,000 to attend conferences and trainings or buy interesting books to improve in an area of your choice.
We don't count your vacation days, as we trust all our team members to decide what's best for them and the company.
To support your personal and professional well-being, we offer company fitness with Wellpass and mental health platform nilo.
Regular team events, virtual coffee breaks, and spontaneous afterworks. We also get together as a whole company for 2-3 day off-sites twice a year!
Company
Synera
Synera is an AI agent platform for engineering organisations, enabling autonomous execution of complex CAx workflows in manufacturing
Founded in 2018
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$18.11MKey Investors
Spark CapitalCherry Ventures
2022-09-07Series A· $14.8M
2019-11-10Seed· $3.31M
Recent News
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