Instacart · 1 day ago
Senior Director, Media
United States
Full-time
Remote
Director/Executive
$263K/yr - $278K/yr
15+ years expInstacart is transforming the grocery industry by providing essential services for grocery delivery. The Senior Director of Media will lead media strategy and execution, optimizing budgets across various channels to achieve growth goals for the company.
Delivery ServiceE-CommerceGroceryShopping
Responsibilities
Own the global media budget for Instacart, ensuring optimal allocation and ROI across media channels for both consumer and B2B2C
Align media strategy with ambitious B2C and B2B business objectives and long-range planning, navigating complex collaborations across brand, product, and creative teams
Define the in-house media agency strategy for our retail media network business
Build, mentor, and inspire a high-performing in-house team rooted in strategic thinking, executional excellence, and continuous innovation while advancing our resourcing model to leverage AI and human talent (both in-house and external) to their fullest potential
Promote a culture of systems thinking, orchestrating seamless cross-functional alignment and operational rigor between marketing, product, finance, and data teams
Champion the systems and tooling required for velocity, quality, and scalable growth: Leverage marketing science, audience insights, and media mix modeling to inform targeting, optimize spend, and improve media effectiveness. Partner with Finance, Data Science, Analytics, and MarTech to advance media measurement, targeting, and spend optimization
Qualification
Required
15+ years of leadership experience managing full funnel consumer media strategy and execution with large working budgets across US and Canada
Strong leadership presence with the ability to align diverse stakeholders and lead through influence at all levels
Deep fluency in performance measurement, including MMM, attribution models, A/B testing, and forecasting with demonstrated experience collaborating with data science, analytics, product, and MarTech teams to drive impact
Experience leading embedded agency teams and internal marketers with clarity, urgency, and high expectations
Experience leveraging AI and a strong willingness to learn and experiment with AI-driven and agent-based systems to achieve successful full-funnel marketing at scale
An expert in both the art and science of media, encompassing creative alignment, campaign planning, channel orchestration, and experimentation
An innovator in the media space with a strong track record of bold strategic initiatives and continuous improvement driven by rigorous experimentation
Bias for action and operational rigor—moves quickly, structures clearly, and executes consistently
Preferred
Preference for experience in retail, consumer tech, and/or marketplace businesses
Experience with Retail Media Networks and/or B2B2C media buying
Benefits
New hire equity grant
Annual refresh grants
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
1001-5000 employees
H1B Sponsorship
Instacart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (156)
2024 (173)
2023 (111)
2022 (159)
2021 (170)
2020 (59)
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
T. Rowe PriceTiger Global ManagementD1 Capital Partners
2023-09-19IPO
2021-11-01Private Equity· $232M
2021-09-05Secondary Market
Leadership Team
Chris Rogers
Chief Executive Officer
Brandon Leonardo
Co-Founder
Recent News
The Journal Record
2026-01-18
2026-01-16
Company data provided by crunchbase