Agoda · 1 day ago
Analyst/Senior Analyst, Customer Marketing (Marketing Analytics, Bangkok Based, Relocation provided)
Agoda is a travel technology company that connects people to destinations and experiences. They are seeking an Analyst/Senior Analyst in Customer Marketing to optimize campaign performance, analyze data, and provide insights to improve customer lifetime value.
Air TransportationE-CommerceHotelTourismTravelTravel Accommodations
Responsibilities
Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding& pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago and other search engines. Adapt to new product features and roll out changes from successful tests
Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (eg. understanding impact on bookings from large scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmap
Reporting, analysis and insights: Building dashboards to track performance, derive insights, understand growth levers and communicate recommendations via presentations to stakeholders
Qualification
Required
Bachelor's degree or higher from top university in a quantitative subject (computer science, mathematics, engineering business or science)
Excellent verbal and written communication skills in English
2+ years experience in data crunching from top-tier consulting, investment banking, private equity or strategy/business for a fast-growing global tech company
Experience in one or more data analysis packages or databases, eg., SAS, R, SPSS, Python, VBA, SQL and visualization tools, eg. Tableau, Power BI
Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel
Innate desire to take ownership, make an impact and influence outcomes
Excellent organizational skills, attention to detail and ability to work independently
Preferred
Experience in digital marketing or ecommerce
Experience with A/B testing and other testing metrics
Strong presentation and negotiation skills
Skills that foster collaboration and team spirit
Company
Agoda
Agoda is a digital travel platform that provides access to hotels and holiday properties including flights. It is a sub-organization of Booking Holdings.
Funding
Current Stage
Late StageTotal Funding
unknown2007-11-08Acquired
Leadership Team
Recent News
lankatalks.com
2026-01-16
2026-01-16
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