TEKsystems · 3 hours ago
Marketing Technology Architect
United States
Full-time
Remote
Senior Level
$120K/yr - $140K/yrTEKsystems is a leading provider of business and technology services, and they are seeking a Marketing Technology Architect. This role is responsible for owning and optimizing the marketing technology ecosystem to drive growth and measurable outcomes, serving as the strategic and technical backbone of the marketing organization.
Information Technology
Responsibilities
Own and manage the full marketing technology stack, including Salesforce Marketing Cloud (Email, Mobile Studio, Journeys, Personalization), Extole, GA4, iDemensions marketing attribution, conversion and analytics platform, and digital advertising integrations
Serve as the primary technical and strategic owner for how marketing platforms connect, share data, and support acquisition, referral, and personalization strategies
Advance Salesforce Marketing Cloud beyond execution into journey optimization, personalization, testing, and lifecycle strategy
Partner with Digital Advertising teams to ensure clean tracking, attribution, and measurement across paid and owned channels
Build and maintain end-to-end attribution frameworks connecting conversation tracking, digital hooks, iDimensions, and GA4
Translate business objectives into scalable marketing technology solutions and platform enhancements
Leverage AI and automation tools to improve efficiency, personalization, optimization, and performance insights
Establish reporting frameworks, dashboards, and performance insights that tie marketing activity to business outcomes
Collaborate with IT, BI, and CRM teams to ensure data integrity, compliance, and system scalability
Manage vendor relationships and external partners supporting marketing technology and analytics
Document system architecture, integrations, governance standards, and operating procedures
Stay current on marketing technology trends, platform enhancements, and best practices and recommend roadmap improvements
Support risk mitigation by reducing single points of failure across systems and knowledge
Other duties as assigned
Qualification
Required
Recognized master-level expertise in marketing technology, typically obtained through advanced education and extensive professional experience
Own and manage the full marketing technology stack, including Salesforce Marketing Cloud (Email, Mobile Studio, Journeys, Personalization), Extole, GA4, iDemensions marketing attribution, conversion and analytics platform, and digital advertising integrations
Serve as the primary technical and strategic owner for how marketing platforms connect, share data, and support acquisition, referral, and personalization strategies
Advance Salesforce Marketing Cloud beyond execution into journey optimization, personalization, testing, and lifecycle strategy
Partner with Digital Advertising teams to ensure clean tracking, attribution, and measurement across paid and owned channels
Build and maintain end-to-end attribution frameworks connecting conversation tracking, digital hooks, iDimensions, and GA4
Translate business objectives into scalable marketing technology solutions and platform enhancements
Leverage AI and automation tools to improve efficiency, personalization, optimization, and performance insights
Establish reporting frameworks, dashboards, and performance insights that tie marketing activity to business outcomes
Collaborate with IT, BI, and CRM teams to ensure data integrity, compliance, and system scalability
Manage vendor relationships and external partners supporting marketing technology and analytics
Document system architecture, integrations, governance standards, and operating procedures
Stay current on marketing technology trends, platform enhancements, and best practices and recommend roadmap improvements
Support risk mitigation by reducing single points of failure across systems and knowledge
Demonstrates mastery of the marketing technology discipline with a strong understanding of the broader organization and competitive environment
Exhibits excellent verbal and written communication skills, including the ability to influence executive leadership and present complex concepts clearly
Accountable for developing, implementing, and evolving complex processes, standards, and operational plans aligned to business and departmental needs
Applies significant judgment to solve complex business and technical problems, navigating ambiguity with a strong analytical and problem-solving mindset
Maintains an end-to-end ownership mentality for marketing technology, data flow, and performance outcomes
Able to work effectively across functions, partnering with Marketing, IT, BI, and external vendors to drive integrated solutions
Comfortable operating in both strategic planning and hands-on execution modes
Highly detail-oriented with strong organizational and time-management skills, capable of managing multiple priorities
Viewed as a trusted advisor to functional leadership; able to influence others to adopt best practices and negotiate change across teams
Maintains a high level of accountability, confidentiality, and adherence to data governance and compliance standards
Benefits
Will Provide Company Benefits
Company
TEKsystems
At TEKsystems, they understand people. Every year they deploy over 80,000 IT professionals at 6,000 client sites across North America,
Founded in 1994
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Ryan Skains
Vice President, TEKsystems Global Services
Recent News
2025-11-19
2025-10-29
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